Rick Goetzinger Earns Prestigious Industry Certification

EDMONTON, Alberta - Oct. 5, 2015 - PRLog -- The Advertising Specialty Institute (ASI) has awarded Rick Goetzinger, Owner of Proforma Smart Marketing in Edmonton, Alberta, with the Bachelor of Advertising Specialty Information (BASI) certification. This is the industry equivalent of a bachelor’s degree.

“The world of marketing is a competitive, constantly changing field and earning my BASI has allowed me to further expand my knowledge of the marketing, advertising and business fields as a whole,” said Goetzinger. “I’m so excited to put the new knowledge and skills I’ve acquired to work for my clients and prospects.”

As a BASI holder, Goetzinger is now recognized as an industry expert who has the knowledge he needs to thoroughly understand and navigate the promotional products marketplace and develop effective marketing campaigns. In order to receive his certification, Goetzinger had to complete a variety of ASI education courses, participate in qualified Keynotes and ASI Shows and pass a final comprehensive examination. To maintain certification, he will continue to participate in ongoing training.

“We developed this program to arm ASI members with the skills they need to out-think, outperform and out-service their competition,” said Timothy Andrews, President and Chief Executive Officer of ASI. “We believe that continuing education provides opportunity for our member to succeed.”

Goetzinger has been working in the promotional products industry for 15 years. After working his way up to the top of a distributing company in sales, he branched off to begin his own company. Goetzinger has been selling to customers in person all over North America and is dedicated to bringing his clients unique marketing strategies that are focused on helping them reach their business goals.

Proforma Smart Marketing is a solutions-driven graphic communications company with a history of success connecting brands with consumers. They provide integrated solutions that deliver their client’s message, change perceptions and drive sales. They pride themselves on being a client’s full-service creative agency without the agency fees.

For more information on Proforma Smart Marketing, please visit www.Proforma.com/SmartMarketing.

About Proforma

With over 35 years of experience and more than $500 million in sales, Proforma remains clearly focused on providing solutions to businesses worldwide for their graphic communications needs. A leading provider of promotional products, printing services, business documents, and eCommerce solutions, Proforma has received numerous awards and is recognized as one of the top five largest companies in our industry. Proforma serves approximately 60,000 clients through more than 750 member offices across the globe, backed by more than 140 Team Members in the Proforma Worldwide Support Center located in Cleveland, Ohio. www.proforma.com.