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Follow on Google News | CyberAlert and Paine Publishing Release 2015 Handbook on PR MeasurementBy: CyberAlert LLC A copy of the 2015 PR Measurement Handbook (http://www.cyberalert.com/ The 74-page e-book contains 21 articles on the latest PR measurement strategies, methods, insights and tips. The free handbook is designed to assist public relations departments and agencies develop and implement more rigorous and more effective measurement programs that validate the value of PR efforts to C-suite executives and clients. The PR Measurement Handbook includes articles on: • How to create and implement a PR measurement plant, • Current PR measurement best practices and principles, • Common PR measurement pitfalls, • The best and worst measurement metrics, • Measuring the value of social media, • Measuring the value of press releases, • Tips for developing a measurement budget, • Predictions for coming measurement innovations. The Handbook articles were written by Katie Paine, an internationally- Download your free copy of the 2015 PR Measurement Handbook (http://www.cyberalert.com/ The Measurement Handbook is among the contributions from CyberAlert and Paine Publishing to Measurement Month, organized by the International Association for Measurement and Evaluation of Communication (AMEC). Featuring webinars, meetings and other events, Measurement Month is designed to emphasize the growing importance of measurement for communications professionals. Contact: William J. Comcowich President and CEO CyberAlert LLC www.cyberalert.com Phone: 203-375-7200 About CyberAlert: Founded in 1999, CyberAlert (http://www.cyberalert.com/) About Paine Publishing: Paine Publishing (http://painepublishing.com/) End
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