Mathews Nissan Invites 'Thrill Seekers' To "Altimate" Adventure

CLARKSVILLE, Tenn. - Sept. 8, 2015 - PRLog -- Mathews Nissan is thrilled to be a part of Nissan's new campaign, fueled by the CALL OF THE OPEN ROAD and people who LOVE ADVENTURE...It bridges the gap between TV, social and real life experiences to highlight the 2015 Nissan Altima as the ultimate road trip companion.

The fully integrated campaign includes TV and online films, as well as an online contest hosted on Twitter with an opportunity to win one of four epic weekend adventures.

USE CLUES
Viewers are encouraged to participate via the hashtag #AltimaWeekendContest.

The "Monday Morning" spots, airing on TV and online beginning today, feature a young couple returning home from an exciting weekend in their Nissan Altima, just in time to get ready and head out for work on Monday morning. The array of items found in the car hint at – but do not explicitly reveal – where the couple has been and what fun they have been up to on their epic weekend road trip.

Four versions of the film each portray a DIFFERENT ROAD TRIP DESTINATION as evidenced by the distinct local knick-knacks found in the couple's back seat – from barbeque sauce and ticket stubs, to a Heisman Trophy winner and musical instruments.

https://youtu.be/2HGSOWq3Hz4



WWW.MATHEWSNISSAN.COM

Nissan invites viewers to use the back seat clues to discern where these weekend warriors have traveled in each story, and to tweet their guesses using the hashtag #AltimaWeekendContest.  Those who guess the destinations correctly will automatically be entered to win a chance to live out one of these four weekend adventures in a new 2015 Nissan Altima.

"The Nissan Altima is the perfect road trip companion for people all about seizing the day and living with excitement," said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America.

"Altima is Nissan's best-selling vehicle and one of the top-selling cars in the United States – thanks to its distinctive exterior and interior design, rewarding driving experience and innovative, driver-focused technology."

In addition to its rewarding driving experience, premium exterior, driver-focused technology and more, the 2015 Nissan Altima offers a "class-above" interior – including standard NASA-inspired Zero Gravity front seats, Bluetooth® Hands-Free Phone System, Streaming Audio via Bluetooth® and an Advanced Drive-Assist™ Display. Its standard 182 horsepower 2.5-liter DOHC 16-valve 4-cylinder engine provides 38-mpg highway fuel economy. Altima is available in a choice of five models, including a 270-horsepower 3.5-liter V6-equipped Altima 3.5 SL.

The #AltimaWeekendContest runs through September. In October, four winners (and a guest if they choose), will hit the road to recreate one of the four epic road trips revealed in the campaign.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010.

About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014.

About Mathews Nissan
Mathews Nissan is an Award Winning dealership in Clarksville for new and pre-owned Nissan vehicles, thanks to our quality automobiles, low prices, and superior sales staff. Come and See Us and View All Inventory_ Pre-Qualify for Finance_ Military Discounts and Military Pay NO TAX

MATHEWS NISSAN
185 Highway 76
Clarksville, TN 37043
877.466.7459
Owner: Gary Mathews/ GM: Chris Bagwell