Outsell Report Provides a Roadmap for Escaping Information Commoditization

BURLINGAME, Calif. - Dec. 9, 2015 - PRLog -- Outsell, Inc (http://www.outsellinc.com/)., the world’s only research and advisory firm focused on media, information, and technology, today released a new report, Commoditization of Company Information, Revisited (http://www.outsellinc.com/search/d7entity/49888). Standalone marketing lists have given way to more holistic lead generation approaches that include data management, record enrichment, behavior tracking, marketing services, and integrated platforms.

This update to Outsell’s 2012 report on the same topic provides insight into the dramatic shift in the volume, variety, and value of company information-related data and tools.

Key lead generation dynamics include:

·     Quality vs. Quantity – Explore the decline and rebound in importance that advertisers and marketers ascribe to simply getting more names and maximizing the number of leads they receive.

·     Automation vs. Curation – Review the upside and downside to these respective content models.

·     Static vs. Dynamic & Predictive – Understand the shift from static lists to intent-based marketing.

“Buyer demands have increased and seller practices have shifted from ‘measure what we can’ to ‘there’s nothing we can’t measure,’ ” says Outsell’s Michael Balsam, VP & Lead Analyst for business-to-business trade publishing, data-driven workflow solutions, and events. “This analytics mind-shift has pressured vendors to step up their game and morph from selling point source data to platform- and services-driven solutions.”

For media inquiries, please contact Derek Beckwith, Warner Communications, at derek@warnerpr.com, or call +1 978-922-0818.

For more information about this report, please contact Srini Gomatam at contact_us@outsellinc.com, or call +1 650-342-6060.

About Outsell, Inc.

The rapid convergence of information, media and technology is reshaping businesses every day. Enter Outsell, Inc., the only research and advisory firm focusing on these three sectors. As the trusted advisor to executives, our analysts turn complexity into clarity, and provide the facts and insights necessary to make the right decisions. Our proven blend of big data, research, proprietary intelligence, and exclusive leadership communities produces tangible results and a strong ROI. We promise to deliver “wow” and ensure clients stay more focused, save time, and grow revenue in a fast-changing digital world.