“Internet Ricky” Lopez joins The Ross Companies as VP of Ross Advisors and Ross Hispanic

WOODSTOCK, Ga. - Aug. 4, 2015 - PRLog -- After over a decade of running some of the top Internet and BDC departments in the country, Ricky Lopez wants to help as many dealerships as possible fine tune their sales processes and maximize their profits.

Known in industry circles as “Internet Ricky,”  Lopez has been recognized for his expertise in both the Internet Sales and Hispanic Marketing arenas by media publications, leading industry vendors and his peers.  He is now assisting dealerships across the country to analyze their processes, improve their conversion, and train their staff as the Vice President of Ross Advisors.

“I’m incredibly excited to take my experience and success over the last decade and apply it to as many dealerships as possible.”  Says Lopez  “There are so many great dealerships struggling with all the facets of running a top notch internet department.  I want to help as many as I can improve their systems, attract better people, and generate more sales and profit.”

Lopez is ready to take a hands-on approach to his new venture.  “It’s important for me to really dig in and be on-site in the stores.  Each dealership has different needs, different vendors, CRM systems and a different culture.  To apply one single training program to each store is just not going to be successful.”

His solution: A comprehensive one day on-site appraisal of your internet department.  During this process he digs in to the dealerships website content, response time, lead generation, email strategy, marketing plans, 3^rd party vendor options, follow up process, conversion ratios and much more to develop an action plan for best practices and next steps.

Lopez sums it up, “My ultimate goal and passion is to help create a complete road map for the dealer and management team to follow for success.”  More information can be found at www.rossadvisors.net.