Phibious Vietnam wins Creative Mandate for Techcombank

June 6, 2015 - PRLog -- In a fiercely contested multi-agency pitch for creative duties of Techcombank, Phibious Vietnam emerged on top to win the business.

Commenting on the win, Ms. Van Anh, Director of Marketing, Techcombank, said, "We loved Phibious' thinking on disrupting the category, along with some sharp and relevant consumer insights, matched with great creative execution. In them, we saw a team with a vision for our brand, and felt confident awarding them with the business."

Mr. Mervyn Cheo, Group CEO and MD, Phibious Vietnam, said "We see tremendous potential in our partnership with Techcombank. They have an ambitious vision for their brand, which resonates with ours, and we feel we will be able to develop effective and performance oriented work on the brand."

To this, Anish Daryani, General Manager and Director of Integration, Phibious Vietnam, adds, "Techcombank is a challenger brand, and that fits perfectly with the ideology of Phibious, which is also a challenger brand in the industry. Our team is excited with the brand building opportunity Techcombank provides, and we’re confident to lead this partnership into a success story for Techcombank."

About Techcombank

Techcombank is one of the largest financial institutions in Vietnam, with over 315 branches and 1,229 ATM’s across Vietnam. With HSBC as their strategic shareholders, they have a strong financial base of almost 158.897 Billion VND. With strategic interest in the 3 verticals of Personal Finance Services, Small and Medium Enterprise Banking and Wholesale, the bank caters to 3.3 million individual customers and 45,368 corporate clients.

About Phibious Group

Phibious Group is a proudly independent brand and digital marketing group that is pioneering across Southeast Asia’s fastest-growing markets with offices in Vietnam, Indonesia, Cambodia and association in Laos. Since November 2002, we have grown to over 140 full-time individuals across our offices.  We are driven to create the most imaginative and impactful ideas for some of the world’s most valuable brands. We focus on partnering with both leaders and challengers in the market who believe that a brand that inspires is a brand that sells.

Recent Awards & Accolades:

Campaign Asia-Pacific “Southeast Asia Independent Agency of the Year” in 2014 – Bronze

Campaign Asia-Pacific “Creative Agency of the Year - Vietnam” in 2014 & 2013 – Bronze

Campaign Asia-Pacific “Creative Agency of the Year – Cambodia, Laos & Myanmar” in 2014 & 2013 – Bronze