IFYA Launches New Froyo Swirling Skills Contest

LOS ANGELES - June 7, 2015 - PRLog -- The International Frozen Yogurt Association (IFYA) is looking for froyo swirling stars who can inspire others to up their froyo swirling game. Froyo fans have until July 7, 2015 to submit their Instagram videos and show off their froyo swirling skills.

Two winners will be selected based on creativity, attractiveness of the froyo swirl and clarity of froyo swirling technique. The winners will receive free froyo.

First Place: 100 ounces of free froyo from Yogurtland

Second Place: 50 ounces of free froyo from Yogurtland

“This is our first Instagram video contest and we’re very excited to see what froyo fans come up with. There’s nothing more appealing than a nicely swirled cup of froyo and we’d love to help others improve their swirling skills. We know that there are froyo swirling stars out there, we just have to find them,” said Susan Linton, President of the IFYA. “We’re also excited to sponsor a contest for the fans of frozen yogurt, and to reward them with frozen yogurt.”

Entrants must be 18 years or older.

To enter, follow @IntlFroyoAssn on Instagram, create an original Instagram video and share the video using the hashtag #FroyoSwirlingSkills on Instagram. Be sure to explain how to achieve that perfect swirl (you can describe your technique in your Instagram caption) and clearly show that your swirl looks picture perfect.

Complete contest rules can be found at: http://internationalfrozenyogurt.com/official-rules-for-the-froyo-swirling-skills-contest/

About the International Frozen Yogurt Association

The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. The Association works to set and promote standards to elevate the quality of frozen yogurt stores and recognizes those that meet the Swirl of Honor™ standards of the industry. IFYA represents frozen yogurt shops, suppliers and consumers across the world. Their audience is diverse in background yet united by a common love of frozen yogurt. Visit the IFYA website, http://internationalfrozenyogurt.com/, for additional information.