Six online marketing strategies to give your business an edge

VAUGHAN, Ontario - May 4, 2015 - PRLog -- It is no secret that businesses today need a strong web presence in order to stay competitive. And since, the Internet is constantly changing, businesses must be continually seeking out the best online marketing strategies and implementing them into their overall plan.

Let’s take a look at some of the online marketing strategies that are currently dominating the web:

Content Marketing

No longer is it enough for companies to simply push their commercials and advertisements over the web. There is a growing trend toward content marketing. This means providing content that is of value to the reader or viewer before they actually commit to making a purchase.

While some might think it counterintuitive to give something away for free, providing information in the form of articles, webinars, how-to videos and so forth, actually helps businesses to establish themselves as experts in their field and gain a following. Then, when their followers are ready to make a purchase, the business which has provided valuable content, will be much more likely to receive the business.

Greater Diversity in Social Media Marketing

When Facebook and Twitter arrived on the scene, it didn’t take long before businesses started to realize the value of having a presence on these sites. And while these may still be the main social media sites, your business could be missing out on a lot of opportunity if these are the only social media sites that you use.

In recent years other sites such as Google Plus, Pinterest and Instagram have also gained a huge following – each with a different type of audience. Diversifying your social media reach is another strategy to improve your online marketing.

Image Centric Content

As the internet becomes more and more sophisticated, consumers want the messages that they receive to become more easily digestible.

Use interesting photos and infographics to break up and explain text, for easier to understand and more sharable content.

Simple Messages

Some of the most successful companies today employ messages that are very simple in nature. Think of giants such as Apple and Google. They don’t overwhelm their audience with a barrage of information but instead seem to take an almost minimalist approach.

Mobile friendly content

There is no escaping it. The use of mobile devices for online shopping is outpacing the use of PCs by leaps and bounds. According to estimates, 87% of online sales will be done via smartphones and tablets by the year 2017.

If your online marketing strategies are not already compatible with mobile devices, you are already lagging behind your competition. The sooner you upgrade your digital marketing for mobile, the better.

Remarketing

Have you ever visited a company’s website, only to find that you start noticing ads for that particular company everywhere you go on the web. If so, it means they are using a technique called remarketing. You visit a site, and that site places a cookie in your browser. Then, when you visit other places online, ads for that company appear.

You too, can use this strategy to keep your business’s name in front of your potential customers. Since only about 2% of people buy anything the first time that they visit a website, this is a good tactic to bring them back.

Choosing and implementing the right online marketing strategies takes time and effort, but it is necessary if you want to see and improvement in your business’s web presence. Take the time to find out which techniques are right for you – the results will be worth it.

http://novasolutions.ca/