Cupid® Introduces Its Thinner Slimmer® Shapewear Collection

NEW YORK - March 17, 2015 - PRLog -- Cupid® has announced the introduction of a new, technologically-revolutionary shapewear collection to the intimate-apparel marketplace. This group consists of two styles that are designed with Back Magic™, a patent-pending feature that incorporates flexible stays and a silicone finish in the backs of each garment.  Working together, these elements ensure that the shapers won’t slip, slide, or roll down.  That stability allows the shaping fabric to function more effectively around the wearer’s mid-section.  Like magic, Back Magic™ reduces bulges at the midriff, controls lower back fat, and prevents muffin tops from forming.  It even provides a measure of back support.

This entire collection delivers extra firm control, which transforms problem areas of the wearer’s body and is the highest level of control available.

The Thinner Slimmer® shapewear collection features the remarkable value that customers have come to expect from Cupid®.  Though each silhouette controls unwanted bulges, is extremely comfortable, and incorporates cutting-edge technology, each one also retails for less than $15.00.

In addition, these styles are designed with the technological innovation that customers have come to expect from Cupid® - the patented Wonderful Edge® silicone finish. It prevents each of these garments from riding and rolling up. It’s applied directly to the fabric at the back of the legs, without the need for seams or elastics. And, since it consists of many, distinct rows of silicone that stretch with the fabric - rather than just a single, rigid band - the Wonderful Edge® is surprisingly breathable, cool, and comfortable.

This collection consists of the following two innovative styles: the Hi-Waist Brief (Style 5745), which shapes the figure between the underbust and the hips; and the Hi-Waist Thigh Slimmer (Style 5749), which addresses problem areas from the underbust to above the knees.

The Thinner Slimmer® shapewear collection can be found at select Walmart locations throughout the United States and at Walmart.com.

About Cupid®

Cupid® (http://www.cupidintimates.com/cupid) is the signature brand of Cupid Intimates.  Its shapewear has been manufactured continuously since 1942.  The name has always been synonymous with high quality intimates at great prices.  Today, those traits, along with the infusion of the latest technology, combine to deliver the most exceptional consumer value in today’s intimate apparel industry.

Cupid® shapewear provides superior control and comfort.  Available in light, Comfortable Firm®, and extra firm control, Cupid® styles appeal to traditional shapewear consumers and those new to the category.  Customers can choose from a range of silhouettes including: waistline and hi-waist briefs and thigh slimmers, waist cinchers, torsettes, and bodybriefers.

Designed with cutting-edge performance features, Cupid® products are great accessories for both special-occasion and everyday wear.  The breathable Wonderful Edge® silicone finish prevents shaper ride-up and roll-down, and eliminates lines that show through clothes.  Dynamic Stretch Control® technology incorporates stitch-free, no-show panels that are strategically placed away from garment seams.  It restricts stretch and provides fit adjustability, perfect for any customer who’s in between sizes or may experience a weight change.  And some styles incorporate Back Magic™ - an amazingly comfortable and effective feature that shapes the midriff and waist, supports the back, and prevents garment slippage and roll-down.

Cupid® shapewear can be purchased at Walmart and Meijer® stores, and online at Walmart.com.