The Referral University Launching in Memphis, Tennessee and the MidSouth

Have you learned to Q.U.A.C.K the code? Intrigued? Want to know more? Each letter in the acronym, Q.U.A.C.K stands for a powerful principle, that when used in your life and business, can change everything.
Executive TRUtribe Leaders:  Mark and Jana Cardona
Executive TRUtribe Leaders: Mark and Jana Cardona
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Referral Marketing
Referral Strategy
The Referral University
Networking Education


Memphis - Tennessee - US

MEMPHIS, Tenn. - March 12, 2015 - PRLog -- Have you learned to Q.U.A.C.K the code?

Most of us know most of what we need to know to be successful in what we do in business.

So why aren’t we—more successful?

One thing we know for sure in this digital age—it is not because there is a lack of knowledge at our fingertips, or resources…or time. There are many people around us making it happen, day in and day out!

So what is the problem…where is the answer?

The answer is that most of us have yet to learn how to Q.U.A.C.K the code!

Intrigued? Want to know more?

Take your life and business to the next level by registering with The Referral University (TRU) launching in Memphis, Tennessee.

TRU will host students interested in learning how to Q.U.A.C.K the Code on September 15th, 2015 with a three hour session from 1pm – 4pm CST; 5865 Ridgeway Center Pkwy, Ste 300, Memphis, Tennessee, 38120.  Register to attend TRU here:

Each letter in the acronym, Q.U.A.C.K stands for a powerful principle, that when used in your life and business, can change everything.

Founders and Developers of TRU and Q.U.A.C.K the Code Course-work, Mark and Jana Cardona are long time networkers and Business Network International Executive Directors with expertise in referral marketing and strategy. TRU was formed from the intense desire to assist business owners, professionals and entrepreneurs in learning how to Q.U.A.C.K the code and make more money, optimize time, and pursue their dreams.  With history in helping thousands of business professionals and small business owners make $Millions, Mark and Jana Cardona are now applying their collective knowledge and experience to build and direct a tribe of #TRUconnections.

Get to know Jana Cardona – Executive TRUtribe Leader:  An expert in referral marketing as a passionate speaker, workshop trainer and leader in the areas of networking, business referral development and relationship building.

Jana is a 10 year Executive Director of Business Network International (BNI) Mid-South. BNI is the world’s premier referral marketing organization with over 7000 chapters in 60 countries. Under her tutelage, members in her region added well over $22 million in revenue from referrals to their personal businesses in 2014.

In addition to her role with BNI, Jana has developed a speaking and training platform that assists individuals and companies in designing an intentional referral marketing business plan. Most individuals network haphazardly rather than by design. They don't realize they need to develop a strategic plan before they walk out the door.

Important elements in this strategic plan include identifying ideal clients and the situations they experience, and then what makes them call you. Since it pays to work smarter, not harder, she also guides you to identify referral partners and strategic alliances that can drive a steady stream of those clients to your business.

Attendees at her keynotes, workshops, and seminars are better able to bridge the gap between merely networking casually to creating a language for referrals that will attract their desired clients.

A natural mentor, Jana brings a passion for teaching and exemplary skills as a communicator to her coaching practice. She not only focuses on what steps people need to take to become better at networking, but how to truly leverage relationships for the greater good.

BNI Executive Director,W. TN; N. MS - Designing a Strategic Referral Marketing Plan for Your Business -Building Revenue Through Relationships

Get to know Mark Cardona – Executive TRUtribe Leader:  Concluding a thirty-year career as church pastor, counselor, public speaker and speech trainer, Mark now finds one of his greatest joys is assisting business men and women harness the power of word-of-mouth in developing relationships, building their business, and making more money.

As a former Executive Director of BNI for over 8 years, Mark has taught and modeled the living and dynamic principle of “givers gain” as he built chapters of business professionals who found that the best way to build their business was to help others build theirs.

Mark is a networking and business word-of-mouth marketing specialist, and has worked with hundreds of small business owners, commissioned sales persons, and entrepreneurs who have made millions of dollars because of his teachings, leadership and directives. And Mark can help you, too!

Key Topics of Interest @ TRU also Include:




Ø Discussions of how business and customer service, combined with         sales and marketing have changed in the past 20 years from a transaction-driven process to a relationship-driven process.

Ø  Why cold calling is dead (or should be!), and why a referral-based business is better in every way (unless you just like rejection)!

Put your cold calling on ice!

Ø Analysis of how to build rapport and create a “know you, like you, trust         you” relationship quickly with virtually every person you meet.

Building rapport is the first step in building a relationship.

Ø  Why building and maintaining a personal network is critical to your success; how to create it, maintain it, nurture it; and stay in touch with your contacts.

Why your networth is equal to your network!

Ø  Why the giving way is the only way—give before you receive. In a network you are only as good as what you give away.

This philosophy is the foundation of real networking!

Ø  You must have a tight and durable system to follow-up to keep your network intact.


You may ask; What does the Q.U.A.C.K acronym represent?

Register for TRU here to find out!  Need more information?  LIKE us on Facebook to follow information as it happens at TRU.  Become a TRUconnector and we will develop your TRUtribe!

Follow us on Facebook for class schedule and continuing education: @thereferraluniversity

"Building your business by referral through effective networking doesn’t just happen.  It takes planning and forethought. Therefore, your first step must be to develop a referral marketing plan."  Executive TRUtribe Leader; Mark Cardona

Read entire blog, "So You Want to Build a Referral-Based Business..." on Facebook @thereferraluniversity here:

Register to attend TRU on Facebook here:

The Referral University
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Tags:Business, Referral Marketing, Referral Strategy, The Referral University, Networking Education
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Location:Memphis - Tennessee - United States
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Page Updated Last on: May 05, 2015

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