LiveLens First Ever Mobile App to Livestream the NBA All-Star Weekend Experience

BOSTON - Feb. 17, 2015 - PRLog -- In status quo fashion the Co-founders of Why Blue Matters®, A. L. Roberts and Tyson Moultrie (http://www.typhoenixlive.com/), joined with the Head of U.S. Marketing at LiveLens, Patrick Amori, to create the World's First live-streaming event series that can be interacted with and viewed from the palm of your hand. The event series includes notables Schuyler 4's All-Star Weekend Experience on Feb. 13, a lifestyle lounge gathering NBA Elites, Sports Figure and Industry Tastemakers in celebration of the latest trends in fashion and athletics, and SNKRBST (http://snkrbst.com/) #BSTMODE All-Star Weekend on Feb. 14, a buy, sell and trade show for the most premiere athletic and casual footwear in the world, among other events. All unanimously decided in a fast paced, high energy environment like NBA All-Star Weekend there couldn't have been a better place the launch this tech evolution and with society's microwave information attention span what better way to deliver the content than across mobile devices that drive the millennial age.

Many outside of the tech world are also taking note, and these people have decided to tap into some of the most powerful elements in the world, that of social, event and print media. The result could shake the foundations of all. Two entrepreneurs masterminded combining those elements with the ability to livestream a production, which isn't new, but livestreaming directly and only to mobile, that's new. It doesn't stop there, those who will be prominently featured on the livestreaming app will be the same group who will have such a large hand in the management and creation of NBA All-Star Weekend. Additionally, some of the most famous and follower rich members of social media's Facebook, Twitter and Instagram will also be featured personalities involved in this groundbreaking live event production including Iman Shumpert (https://www.facebook.com/ImanShumpertOfficial?ref=br_tf), Guard of the NBA Cleveland Cavaliers, Jenelle Salazar (http://instagram.com/getbodiedby_j), celebrity lifestyle coach of Get Bodied By J, Crezdon Butler (https://twitter.com/butlerboy28), Cornerback of the Detroit Lions, Mendeecees Harris (http://instagram.com/mendeecees), co-star of Love & Hip Hop NY, and Sidney Thomas (http://instagram.com/love_mylife), niece of Nelly and co-star of BET's Nellyville. This is a work of love, sleep deprivation and imagination, but ultimately, it is a new creation of a concept the visionaries forsee will reshape the way events are experienced remotely.

"We are thrilled to take our top of the line livestreaming app combined with the innovative celebrity and influencer production strategy of Why Blue Matters to bring a high quality real-time event experience to our users, conveniently in the palm of their hand," said Amori, head of U.S. marketing at LiveLens. Amori went on to say, "LiveLens, through this collaborative effort, intends to bring the best parts and exclusive event happenings like giveaways, interviews and brand insights, allowing users to interact as it's all happening no matter where they are in the World."

“When creating, the goal isn’t to find inspiration, but to allow what you’re inspired by find you at your furthest thought. So when teaming up with LiveLens, a new discovery was reached. There are no bounds, and the most ideal representation of greatness is when a opportunity presents itself to make something even greater. Live." said Roberts, co-founder and chief creative officer of Why Blue Matters.

So many are struggling to break into the world of production, streaming event broadcast or social media that they are spending their days desperate to find a niche. The founders of Why Blue Matters with LiveLens have successfully given those same people a chance to fill that void and share their discoveries in real-time.

"In a world so full of innovation and creation one often struggles to find a way to be unique, original, or the first of its kind. We took the opportunity to build something with LiveLens in the creation of this event series and set out to revolutionize The World's First Livestreaming event broadcast via an app. I believe we not only did that, but with quality and innovation that will put us among some of the top livestreaming apps out, yet sets us apart,” said Moultrie co-founder and chief communications officer of Why Blue Matters.

LiveLens is on the market for both iOS and Android or you can download for your device at www.livelens.com. Interested users are encouraged to download the app to learn more about LiveLens and keep up with the new developments for the upcoming events.
To learn more, visit www.whybm.com

Media Contact:

For more information, contact:
Why Blue Matters® Hybrid Creative Agency + Publication
Tyson Moultrie
Ty@whybm.com
617.519.0242
www.whybm.com