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IFYA and Chloe’s Soft Serve Fruit Co. Launch The Cool Way to Eat Fruit Contest
Two frozen yogurt shops will win Chloe’s Soft Serve Fruit Mix, the all natural, vegan, gluten free, dairy-free, kosher, pareve alternative to frozen yogurt.
Chloe’s Soft Serve Fruit Mix offers a unique, high quality, great tasting, healthy upgrade to existing non-dairy alternatives. Shops that carry Chloe’s can appeal to health conscious consumers and differentiate themselves from other frozen yogurt shops. Chloe’s Soft Serve Fruit Mix can also be served as a smoothie, super food bowl, parfait or as a waffle topping.
Chloe’s Soft Serve Fruit is made with just three ingredients:
Two prizes will be awarded:
· First prize: 3 cases of Chloe’s Soft Serve Fruit Mix
· Second prize: 1 case of Chloe’s Soft Serve Fruit Mix
According to IFYA President Susan Linton, “Consumer interest in healthy, simple, all natural snacks is growing. We teamed up with Chloe’s to help spread the word that there’s a high quality, delicious, vegan soft serve alternative to frozen yogurt out there. It can easily be served at any frozen yogurt shop or café/restaurant to provide a dairy-free option.”
Chloe Epstein, co-founder and President of Chloe’s Soft Serve Fruit Co. added, "We have seen a real surge in frozen yogurt stores who are looking to differentiate themselves in a time of increased competition, over saturation and pricing pressure. By bringing in a premium product like Chloe’s Soft Serve Fruit they are able to distinguish themselves from the store down the street and earn incremental revenue by providing a product that parents are more inclined to buy for themselves and not just their kids."
The contest is open to all legal residents of the United States who are members of the International Frozen Yogurt Association and current owner/operators or employees of a frozen yogurt shop. Entrants must be 18 years or older. The shop must be in an area that is covered by Chloe’s SSF distribution network.* To become a member of the IFYA, visit internationalfrozenyogurt.com. Membership is free.
The contest starts on February 18, 2015 at 00:00:00 A.M. PST and ends on March 20, 2015 at 11:59:59 P.M. PST. Winners will be selected at random from eligible entries.Limit one entry per person.
To participate in the Contest, entrants must complete an online survey https://www.surveymonkey.com/
* For information about Chloe’s SSF distribution network, contact Max Goldsmith, Director of Business Development at Max@chloesfruit.com
The contest rules can be found at: http://internationalfrozenyogurt.com/
About the International Frozen Yogurt Association
The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. The Association works to set and promote standards to elevate the quality of frozen yogurt stores and recognizes those that meet the Swirl of Honor™ standards of the industry. IFYA represents frozen yogurt shops, suppliers and consumers across the world. Their audience is diverse in background yet united by a common love of frozen yogurt. Visit the IFYA website, http://internationalfrozenyogurt.com/
About Chloe’s Soft Serve Fruit Co.
The three "sweets" loving, health conscious creators of Chloe's Soft Serve Fruit Co™ go way back. Michael and Jason grew up on the same street in a suburb just outside of Washington, DC, and have been creating businesses together since high school. Chloe, met Jason in College at Tufts University, and the three have been hanging ever since. The Chloe’s Soft Serve Fruit Co.™ brand has been a labor of love, time and imagination, as the trio set out to create a delicious, wholesome, innovative frozen treat. They are proud that, together, they have created the cool way to eat fruit. For additional information, visit http://www.chloesfruit.com/
International Frozen Yogurt Assn