Need for a CRM on Magento Ecommerce

Feb. 9, 2015 - PRLog -- Need for a CRM on Magento Ecommerce

Magento is a good Enterprise level ecommerce system which has several ecommerce features like Customers management, Orders management, Inventory management, Catalog management, coupons and promotions, Newsletters and reports etc.

Magento is good in terms of getting new orders, however, after sales the business requires customer engagement or relationship, track communication between sales reps and customers, run campaigns based on customer past histories, track order history. If business is on global scale and has multiple sales reps, the situation is difficult to track and handle. To bridge the gap, we require Customer Relationship Management system.

Magento lacks CRM capabilities like Customer Relationship Management, Customer Track History, Call logs, and  Marketing Campaigns.

So, what is the solution if Magento does not provide CRM capabilities, How to address these issues?

The best option is to integrate Magento store with CRM software which provides CRM capabilities.

Which CRM would I need?

It purely depends upon business needs and the features we are looking for. One need to consider scale of business, number of sales reps, account managers or sales managers.

Are you running your business round the clock? Do you require 24/7 customer support? Can you internally maintain servers, upgrade software’s, take backups and have good bandwidth etc?

Do you and your sales reps need Mobile Support?

If you want to rid of maintaining server dependency, Cloud hosted CRM is the best choice. Service provider will take care of the application maintenance. you just have to pay for the usage. Providers will take care of all upgrades, data security, and high availability. You need not worry about hardware maintenance like high usage of RAM due to more users or more HDD etc.

Cloud based system saves your time and cost incurred on IT Labor as software upgrades and security are being taken care by service providers. CRM provides access to track customer’s details from anywhere and anytime, you just need to have an internet connection on your device. CRM features like Customer interaction, support and tracking helps your business to enhance productivity.

If system configuration is not good, CRM consumes much of your time to open single page, with Cloud based system, you can access customers data in few clicks within no time as provider takes care of app performance.

Cloud based system CRM has many features; you don’t need to build any new app or do any coding. You just need to understand features and customize it with simple steps. This helps you to save time.

Salesforce is one of the best Cloud based CRMs which provides all features with ease of use. SalesForce provides good functionality, support and security without software. No hardware is required, just requires internet and pay based on your usage. It provides all generic functionality which requires for CRM

Business are not individually used  if we go for ecommerce and CRM individually customer interaction, profits might affect our business if you use together  what will happen after customer had purchased, how do you maintain relationship with them, how do you track all the customer communication that is created in  ecommerce and salesforce individually. You have two options, one option is to copy information from ecommerce app to salesforce and  vice versa but Manual work can take lots of time, data duplication more man power will be required. Other option will be we need to integrate Magento salesforce connector that will do our work automatically. We just need to concentrate on your business. If we go for second option there will be lots of built-in connector’s provided by different vendors. Among different vendors. i95DevSalesforce Magento connect is a good connector  with seamlessly  integrate the two systems.

If business maintains ecommerce and CRM separately, it is difficult to track customer interaction, maintain customer relationship. To track complete customer communication entered in Salesforce is heavy task. You either have to copy or paste data from SalesForce to ecommerce or vice versa. This requires more man power, manual task, much time and there is possibility of data duplication. i95Dev  connectors help you to integrate ecommerce and SalesForce which does it automatically. Many vendors provide built-in connectors. i95Dev SalesForce Magento connect is one of the best connector which seamlessly integrates two systems.

I95Dev SalesForce Magento connect provides the features, which are generic need of any ecommerce and CRM. Customer and their addresses synchronize in both systems whenever created or updated.

Abandoned cart Products are the products added to cart but not yet purchased. Even such information syncs to CRM. Sales representative can track such records and contact customer for feedback. Information entered by the Customer using "Contact Us" forms syncs to CRM.

The objective of i95DevSalesforce is to provide automation of both the systems to eradicate so, manual work, data duplication and programming.

Both the systems will have same and accurate information due to synchronization, this helps sales reps to interact and manage customer and have long term business relationship.

For more information on salesforce connector you can to refer i95Dev Store

 https://store.i95dev.com/magento-salesforce-crm-connect.html

i95Dev is a next generation e-commerce company serving more than 1500 brands in retail, manufacturing and wholesale distribution. They create solutions to help Microsoft Dynamics communicate in real-time with e-commerce, mobile and social platforms. i95Dev is one of the leading system integrators in North America, supporting complex e-commerce integrations with various ERPs, POS, CRM, accounting, mobile and social applications. Their focus is on providing e-commerce solutions and Omni-channel strategies, custom tailored to each business they serve. For more information,

please visit http://www.i95dev.com.