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CitySide Distribution Planning and Setting Goals for 2015
PROVIDENCE, RI – CitySide Distribution’s management is preparing for 2015 with strategic planning and goal setting. The firm’s director of operations shared techniques for doing so.
Caleb indicated that the team is looking toward company growth and expansion in the coming months. He also wants to impact more people with the opportunity to advance into leadership positions. “Of course, we plan to increase customer reach for all of our clients, and to bring them even more business in the next year as well. After all, that’s what we’re all about,” he smiled.
“There is no shortage of techniques for goal setting,” Caleb continued. “Here at CitySide Distribution, we have a list of guidelines that we find particularly effective. For instance, we strive to make them as specific as possible. That means knowing exactly what we want to accomplish. Words like some or more are never used.”
According to Caleb, reasonable goals are also simple. He and his colleagues avoid using complex terminology and ideas to articulate their goals. Instead, their objectives are clear and focused. Furthermore, all intended outcomes are relevant to the company’s values and overall mission.
“We always ensure that the goals we set are measurable, too,” indicated Caleb. “It’s the only way to truly determine whether we are making progress. Matters such as profit and growth aren’t the only things that are measurable, either. We also pay close attention to things like team development and retention rates, for example.”
Caleb also explained that all of his team’s anticipated outcomes are written down. Research indicates that objectives are exponentially more likely to be attained if they are recorded this way. Everyone within the firm is fully aware of these expectations as well. This fosters a healthy level of transparency, as well as clarity of purpose. It also helps us hold one another accountable for our responsibilities.
“Our approach to setting goals requires intense collaboration,”
About CitySide Distribution
CitySide Distribution is a results-driven consulting and marketing services firm committed to delivering interactive promotions that drive brand loyalty and growth. Their passionate team of brand ambassadors has the talent and initiative to develop specialized campaigns that create lasting connections between clients and their customers, and their unique communication channels produce immediate, impressive results. CitySide Distribution fosters a family environment that gives their executives the freedom and support to design innovative promotions based on careful market research and consumer analysis. As a result, they have earned the opportunity to work with a diverse group of businesses, including several Fortune 500 companies.