Connected Biathlon Arena due to ENTIRETEC’s user-oriented Media Portal

DRESDEN, Germany - Jan. 12, 2015 - PRLog -- Once again, International Biathlon Union and sports rights marketer Infront Sports & Media place their trust in ENTIRETEC IT solutions. The Media Portal deployed by the technology provider with identity-based access to Internet & services enables a highly targeted content delivery to all mobile devices, opening up new marketing and customer retention models. The solution is used at the BMW IBU World Cup in Oberhof, 7th - 11th January 2015 and Antholz, 22 - 25th January 2015. Other locations are to follow.

“With our technology, it is already possible to provide sports teams, event-organizer and sponsors with new standards for their marketing. Moreover, through user-driven media content on the guest’s smartphones and tablets, we are able to create a unique event experience on-site and easily involve any fan worldwide”, said Thomas Herrmann, CEO, ENTIRETEC AG. “Depending on the respective user group, video clips, picture galleries, rankings and competition statistics and further event information are available as well as free Internet access to the user.”

A highly secure, wireless network throughout the entire arena and stands as well as the ENTIRETEC CLT - Core Layer Technology® underlying the Media Portal allow the transfer of vast data in real time despite an extremely high user density. Therefore, an integration of additional services such as live streams of different camera shots, runners persecution, second screen scenarios, social media, ticketing, Apps or Mobile Advertisement is smoothly possible.

But not only fans and VIP guests benefit. The Media Portal is also basis for a professional working environment of individual business areas such as the competition office, press center and for sports and TV crews. "The convenient, identity-based registration via accreditation number or SMS code as well as the dissemination of targeted information is highly appreciated by press representatives, partners, sports teams and employees," says Erika Pallhuber, General Secretary, Biathlon World Cup Committee. "Furthermore, it simplifies and optimizes our organizational processes significantly".

Exclusive Advertisement and Sponsor’s information published on the Media Portal which is tailored to the target audience, allows an individual user response and opens up new information channels, customer retention and marketing models for both event organizers and sports rights marketer.

The ENTIRETEC CLT - Core Layer Technology® connects the arena with the globally available cloud backend. Prospectively, marketers and sponsors could use this platform at all events to address their content target-oriented and to increase their own brand range.