Deconstructed Etch a Sketch Wins 2nd annual Deconstruction Event

Winning Team made of High School Students from Sandy Springs, Georgia. Other winners from New Orleans and Highland Park, Calif.
By: The Deconstruction
OAKLAND, Calif. - Dec. 2, 2014 - PRLog -- The Deconstruction is pleased to announce the winners from its second annual event, which took place November 14-16 via a live Internet stream that connected more than 25 teams from around the world. The global event and game about re­thinking objects and ideas encouraged participants to tinker with the concepts and assumptions that construct reality in order to make the world a better (or at least, more interesting) place.  The Deconstruction Award, Best Video and Problem Solving Awards were presented this week to the winning teams.

Participants had only 48 hours, and were challenged to use resources they had readily available and to use as little money as possible. As always, the “un­competition” was open to anyone, anywhere, of any age and skill level.

Said from this year’s event: “Strictly open-ended, The Deconstruction is somehow both a creation competition and a collaboration-focused conference.”

More than 25 teams from around the world competed in The Deconstruction, including teams from the US, Africa, Spain, Lithuania and China who created cars, deconstructed the written word, helped community members in need and much more. The range of the work teams completed was vast; hence, keeping the open-ended event on point and unique.

“We were incredibly excited to have so many teams from around the world, as well as teams of young people in the event this year,” said event founder Jason Naumoff.  “The diversity in nationality, age and background made for brilliant and incredibly unique final submissions.  I think everyone involved walked away inspired, motivated and a little more positive about the world around them. That’s what this project is about at its core.”


The Deconstruction Award, presented to the team whose final creation best embodied the spirit of the event, was awarded to North Springs Laser Sharks (NSLS) of Sandy Springs, Ga.  NSLS was comprised of a team of High School students from the North Springs Charter High School Science and Art Magnet program. Their final project, which resembled a large-scale Etch A Sketch art machine, rethought the ideas of both art, mechanics and human interaction. Link:

Judging was based on a combination of concept, re-use of old objects and ideas, as well as documentation that demonstrated their process.  The team won a Pegasus Touch 3D Laser Printer from FSL3D.


The Best Video Award winner went to the team who created not only an exceptional project but was able to capture the project and experience in a compelling video. The Ant Farm from Highland Park, Calif. took this award for their Deconstruction of textiles by creating fabric into food.



The Problem Solving Award was presented to the team who best isolated and tackled a real world problem.   The Imagination Nation of New Orleans won this category for their post-Katrina “ARTchitecture” initiative, which involved rebuilding homes damaged by Hurricane Katrina, with a unique artistic and aesthetic twist. Link:


The Deconstruction ( is a not­for­profit initiative for global good and awesomeness. It is the brainchild of Bay Area­based real­world game designer Jason Naumoff, and produced by New Creatures, a participatory design agency that imagines and produces ambitious and experimental live events. The Deconstruction is a non­branded event with the sole purpose of empowering people around the world to think, rethink, collaborate and have fun.

Melissa Gullotti
Source:The Deconstruction
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Tags:Sandy Springs, The Deconstruction, Maker Events, Etch A Sketch, Hurricane Katrina
Industry:Lifestyle, Non-profit
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