Local Marketer and Writer to Lead Online Marketing Workshop on Tuesday in Detroit

DETROIT - Nov. 17, 2014 - PRLog -- Detroit – Many businesses need help with marketing themselves to their clients. When potential customers go to search engines to research a business, there would-be clients sometimes look good, but many businesses do not.  Some companies have a lot of negative news.  On Tuesday, Chris Wechner, Director of Marketing of The Ultimate Analyst (http://www.theultimateanalyst.com/p/about.html) will be leading a workshop on “Using Press Releases to Promote Your  Events or Your Brand” at the Eastern Campus of Wayne County Community College District (WCCCD) in the Cooper Room from 11:00 am to 1:00 pm.

Wechner remarked, “It’s true that press releases aren’t as strong for SEO today as they were about a year ago, but they’re still really valuable.  Many people overlook that value potential.  Actually, many businesses don’t even realize that value, and it is not as hard as many people make it.”

He adds, “Since many people are uncomfortable to writing them, I see it as an easy way to gain a little advantage over your competitors to get in front of some of the customers.  Plus, they have several uses.  When I first got into marketing, press releases felt like they were impossible to write.  Today, I think they’re even easier than writing articles.”

The workshop will address showing different practical uses for press releases, ideas about when to write a press release, and a live press release writing demonstration, likely taking someone from the audience.

There is not any charge for this workshop, and it is open to the public.

Topic: Using Press Releases to Promote Your Events or Your Brand
Date: Tuesday, November 18, 2014
Time: 11:00 am to 1:00 pm
Location: Cooper Room of Eastern Campus of Wayne County Community College District (WCCCD)
Address: 5901 Conner Street, Detroit, MI 48213
Cost: No Charge

For more information about this event, contact Mark Lang at (313) 579-6948 or MLang1@WCCCD.edu or Chris Wechner at (248) 905-1290 or Chris@TheUltimateAnalyst.com.

About Chris Wechner: Chris Wechner is the Director of Marketing at The Ultimate Analyst, an online marketing company.  Chris gives marketing talks regularly and enjoys helping business promote themselves online by writing press releases and sales copy for e-mail marketing campaigns.  To learn more about how Chris Wechner can help businesses or speak at events, call (248) 905-1290 or visit http://TheUltimateAnalyst.com/.