G&N Insurance Explain Common Mistakes to Avoid When Recommending Insurance Companies to your Clie

 
NATICK, Mass. - Oct. 31, 2014 - PRLog -- Home protection is at the forefront of any homeowner’s mind when purchasing a new house. Homeowner’s insurance is the best way to ensure that a new home – and the belongings it contains – is financially and legally protected against any loss resulting from most disasters and damage, personal injury, and theft.

When recommending an insurance company to a client for homeowner’s coverage, there are some pitfalls you would be wise to avoid. Here are a few:

Failing to educate yourself about the referral source. How can you recommend an insurance company if you don’t know much about it? What kind of company are you referring? Do they work with top performers in the industry already? Does the company have a history of making referrals for the type of coverage your client is going to need?

Failing to defer to the experts. Some people – especially those who are purchasing a home for the first time – may plan to purchase a policy simply because their mortgage lender requires it. Once you’ve explained the importance of homeowner’s insurance in protecting your client’s new property, you should portray the referral as the expert that can show them the ropes. By deferring to an expert, you’ll ensure that they’ll be educated on the details of each step in the process.

Recommending an insurance company based on name recognition. Some of the best insurance providers that offer the most comprehensive and competitive coverage are not household names. Rather than recommending a company to your client based on its wide-scale recognition, take the time to learn a bit about what the company has to offer before offering a recommendation.

Neglecting to establish trust. Is your referral a known, trusted source? Can the company you refer take care of all of your client’s questions and needs? Trust is the key ingredient in making any referral. So don’t refer a company simply based on rates or reputation – go with what you know. A company that advertises lower rate may seem attractive, but it might not include the level of coverage that your client needs. It’s best to recommend a company based on your own experience with their level of service and customer satisfaction rather than on the bottom line.

Providing your client with sound advice regarding an insurance company is one of the most important steps you can take to ensure his or her future in a new home. By doing a little legwork upfront, you’ll gain the expertise necessary to help your client avoid making a big mistake when it comes to selecting the right insurance provider.

For more information from the experts over at G&N Insurance, visit www.insurewithgn.com

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Alyssa LaManna
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Tags:Home Insurance, Insurance Companies, Insurance
Industry:Insurance
Location:Natick - Massachusetts - United States
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Page Updated Last on: Nov 03, 2014
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