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Follow on Google News | Optimized Group looks to expand beyond ItalyMilan-based web marketing agency, Optimized Group uses its analytical techniques and strategy expertise for website optimization in the digital world and now looks to expand its client base and branches worldwide
By: Optimized Group "We're really thrilled to pump our knowledge and expertise especially into the UK and US market," says CEO Niklas Lindahl. "We've had such amazing success in Europe with some top notch clients; we want to take on a larger client base and new locations. New international branches are necessary to implement our business but above all to follow our international clients better.” Expansion has been in their DNA since they opened their doors in Milan in 2012 to prestigious international clients such as Wolford, Fontanot and Precious Villas; a diverse mix of companies that have all managed to magnify web exposure thanks to the OG team. This expertise includes a variety of techniques quite different from traditional marketing and PR schemes. Client campaigns are a combination of search engine optimization and search engine marketing, as a way to increase their website’s visibility in a search engine's results, while simultaneously aiming to drive traffic to the site. Together with the science of SEO and SEM, OG’s digital marketing and PR team create and publish high quality content in order to spread clients’ brands via the web. Not to mention that in a time that is ever evolving in the way of social media, Optimized has taken the lead, maximizing every possibility to create visibility for their clients via such platforms as Facebook and Twitter. With an international and highly skilled staff, Optimized Group is eager to take the next step. The group employs a multilingual staff hailing from five different countries and various educational and work backgrounds. Part of OG’s mission through their global expansion, is to influence the Italian market, stressing the importance of Digital PR as the future of communication, far from the traditional press office. “Our main objective is to make people understand that the world is digital and communication must undoubtedly adapt,” says Lindahl. “Google is playing a fundamental role in this industry, and we, being certified partners, know perfectly well the operation. A young and international staff is indispensable to be able to approach a dynamic and constantly changing business such as this.” For more information Heather Di Maio http://www.optimizedgroup.it +39 02 4398 6130 End
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