Lightfire Names Ken Hirsch As National Director Of Business Development

ST. LOUIS - Oct. 23, 2014 - PRLog -- LightFire Partners, the leader in transparent, high quality and convertible customer acquisition solutions, is proud to introduce the newest member to its St. Louis-based team. Ken Hirsch has been named the agency’s national director of business development, and will expand the company’s base of full service and lead generation clients.

Ken will focus his attention on three verticals that LightFire specializes in: adult education, solar energy, and student loan debt relief.

No stranger to online and traditional marketing and advertising, Ken has more than 14 years of sales experience and contributed significantly over the years to several lead generation and specialty agencies with a focus on business-to-consumer offerings. His experience includes the growth of the former computertrainingschools.com and more recently, allpropertymanagement.com.

Ken will be heading up national accounts that utilize the breadth of LightFire’s services which include traditional media buying and creative services, customized lead generation, sales appointment setting, call center and telephony services, and paid search and social media solutions.

LightFire Partners is a full-service, direct response advertising and sales management solutions firm that specializes in business-to-consumer verticals that include adult education, student loan debt relief and solar energy where clients seek seasoned professionals to handle all aspects of the sales funnel — from lead acquisition to sales management.

LightFire Partners also maintains LightFire Media and National Solar Experts, two cutting-edge media buying, lead generation, and appointment-setting divisions that provide clients with the latest technologies to understand the efficiencies of their media buys and produce bottom line results.

For more information about LightFire Partners call 877-868-9666 or visit www.lightfirepartners.com