For Advertising Week (9/29-10/3/14)... BEHOLD! The Five Commandments of Advertising

The First and most important Commandment of Advertising...Never do anything to endanger the account. The Second Commandment...Never do anything to endanger your boss...For the rest of the Commandments, you'll have to click on a link in this article.
 
 
Robert Barrows, President of R.M. Barrows, Inc. Advertising & Public Relations
Robert Barrows, President of R.M. Barrows, Inc. Advertising & Public Relations
SAN MATEO, Calif. - Sept. 26, 2014 - PRLog -- ADVERTISING WEEK IS 9/29-10/3/14...

IF YOU ARE LOOKING FOR SOME THINGS TO WRITE ABOUT OTHER THAN COSTUMED LOGO CHARACTERS AND PUBLICITY STUNTS...HERE ARE THREE THINGS THAT YOU DIDN’T WRITE ABOUT LAST YEAR...

(Items one and two are about some advertising math that can help all kinds of businesses make a lot more money. Item three is about six proposals that could help MEDIA COMPANIES make a lot more money!)

Here are some things you definitely want to take a look at for Advertising Week:

1) The Five Commandments of Advertising:

Here is a link to a copy of an ad I ran several years ago headlined “The Five Commandments of Advertising.”

(I ran a black and white version of this ad in Advertising Age.)

http://barrows.com/5Commandments.pdf

The first four Commandments apply to just about every business. My fifth commandment of advertising is totally self-serving...it promotes a booklet I wrote called “The Barrows Popularity Factor.” (See item 2)

2) “The Barrows Popularity Factor”

“The Barrows Popularity Factor” is an easy-to-use mathematical formula that actually lets you QUANTIFY the relationship between advertising and sales.

Businesses of all kinds can use the math to help them make a lot more money...And, as they say in advertising...It really works!

You can read more about “The Barrows Popularity Factor” and download a booklet called “The Barrows Popularity Factor” for $4.95 at

www.barrows.com/bpfinfo.html

3)  HERE ARE SOME THINGS THAT COULD HELP MEDIA COMPANIES MAKE A LOT MORE MONEY.

In a media climate where the headlines are saying that traditional advertising revenues are down at many of the major media companies, including newspapers, broadcasting and magazines...

I have developed 6 proposals that could help media companies increase their advertising revenues quickly and substantially.

Here is an overview of the scope of these proposals:

*All six of these proposals could generate tremendous advertising revenues for large and small newspaper companies.

*Four of these proposals could generate tremendous advertising revenues for television and radio companies.

*Three of these proposals could generate tremendous revenues for internet media companies and the internet divisions of media companies.

*One of these proposals could generate tremendous revenues for newspaper companies and book publishing companies that publish things like cookbooks, nature books and how-to books.

*And one of these proposals could also generate tremendous advertising revenues for occasions like Halloween, Thanksgiving, the Holiday Season and Valentine’s Day.

Each of these proposals could generate very substantial revenues, and media companies should start taking a look at all of these proposals right now!

Companies that would be interested in taking a look at these proposals should contact Robert Barrows at R.M. Barrows, Inc. Advertising and Public Relations at 650-344-4405.

In the meantime, have a Happy Advertising Week and give me a call if you would like any additional information.

...And be sure to check out the Five Commandments of Advertising. It will give you a lot of things to write about. Here is the link again:

http://barrows.com/5Commandments.pdf

Contact
Robert Barrows
barrows@barrows.com
650-344-4405
End
R.M. Barrows, Inc. Advertising & Public Relations PRs
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