4 Website Trends That All Business Owners Should Be Aware Of

CHICAGO - Sept. 22, 2014 - PRLog -- Responsive Web Design

You may have heard the phrase by now. Responsive web design is the most important trend on the web today, allowing users to have the same experience across any device, whether it is a desktop, smartphone or tablet. Without it, website owners run the risk of a lack of consistency between the different platforms available to consumers.

If you are still on the fence regarding making the switch to a responsive site, consider that nearly 92% of media interactions today are screen based, and that 49% of users say that if a company’s website isn’t working well on a mobile device they question the company’s relevancy in the marketplace.

Visual based Media

With the rise of image-based social media sites like Instagram, Tumblr, and Pinterest, the web is quickly becoming more visual based. Websites that align themselves with this switch are reaping the rewards of the change in which we encounter our world. What this means for websites and small businesses is a shift away from text-heavy sites to more photo-based designs, built for simplicity and rapid-fire comprehension.

As co-owner of the Chicago based web design company Front Row Web Solutions, David Clayton is an expert on this transformation. “We need to understand that as our world transitions to a visual-based economy, whether it be restaurant menus or websites, people respond to images differently than words. The sooner businesses realize this, the better off they are.”

Interactive Content

The internet is moving toward a more interactive experience. Nowadays, children are learning how to use apps before they can tie their own shoes. People no longer want to be confronted with large chunks of information. Instead, they want to exert a certain level of control over the content they are consuming. You’ll find that websites are trending to more scrolling, videos, interactive functionality, and image manipulation.

The days of a static home page are a thing of the past. Online consumers are not just looking for the best deals on the web, but also richer content experiences. Businesses that can meld these two facets together within their business website have a greater chance of success.

Design Simplicity

Having a clean, modern looking website goes hand in hand with the trends of interactive content and visual based media. Within the new paradigm of simplification and accessibility, having an uncluttered business website is key. Creating the best user experience means that people aren’t searching for content – it is readily available and easy to understand.

As experts within the field and having a complete understanding of these important trends, Front Row Web Solutions encourages you to contact them to learn more, and find out how your business website can be improved.

Visit their website at www.frontrowwebsolutions.com

Email: info@frontrowwebsoluions.com