Going From Boot Strap to Bra Strap

Sassy Samba Enthusiasts Debut Hot New Shades of Shapewear in 2014
SANTA BARBARA, Calif. - Sept. 10, 2014 - PRLog -- Santa Barbara, California - September 2014: Santa Barbara’s Solstice parade may seem an unlikely place to start a business venture, yet it was the inspiration for launching Double Scoop, a sassy shapewear company based on California’s Central Coast. The company launched at CurveExpoNV in Las Vegas this summer with 6 products, eye-catching packaging, and two vivacious co-owners known to attend appointments bejeweled in their signature samba bras.

Annabelle Brownell and Betsy Heafitz were looking for an extra boost to enhance their samba costumes that was affordable, comfortable and light.  What they found in department stores was heavy and, expensive shapewear that just didn’t feel or fit right.    On went the light bulb! It was up to them to make something bigger, better, and fashionable.  If there is one thing that UCLA and Dartmouth had taught them, it was to think outside the box..... and, in their case, inside the bra.

On hikes, in school parking lots, and rummaging through their closets, Brownell and Heafitz designed the ideal product and developed a business plan, all while still working their day jobs. Double-Scoop was born. “The immediate results from wearing our fashion inserts were evident to all” said co-founder Heafitz, “We were getting just as many “likes” online from our male viewers as the females. Our friends couldn’t wait to get their Scoops.  It’s like a 2-minute boob job.”

“But Double-Scoop isn’t just about Instant Cleavage,” explained co-founder Brownell, “It’s about feeling your best, and having fun, because when you feel good, you look good– from the inside out.” The padded inserts come in a variety of fashion “flavors”, from Sweet Peaches to Black Licorice.  “You have options,” added Heafitz.  “You don’t need to be matchy-matchy. Layering is trending, and can complement your outfit.  These days, it’s ok, and in fact,sexy to show some undergarment – think bra straps and g-strings. They’re not hidden anymore.  Who knows who might see them, but just in case, you’re looking good, and you’re owning it.  You don’t have this strange silicone jellyfish falling out.”

Double-Scoop has a unique approach and incredible potential.  Co-founders Brownell and Heafitz have built a solid foundation positioned for growth.  Their combined professional backgrounds, vibrant personalities and infectious optimism are the perfect ingredients to lead the organization on a continued path of success.

About Double Scoop

Double-Scoop was founded in 2014 on the principal that shapewear should be fun as well as flattering.  Equipped with a handful of foam and chic fabrics, co-founders Annabelle Abba Brownell and Betsy Heafitz designed fashionable shapewear that adds volume exactly where women want it to. The Double Scoop flagship product line features padded inserts for bras, swimsuits, tops, and dresses. Trademarked and patent-pending, Double-Scoop inserts come in a variety of fashion flavors. The brand has built an online following, and retail demand continues to grow. Headquartered in Santa Barbara, California, Double Scoop is focused on their mission to change the world, two scoops at a time.




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Annabelle Brownell
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Tags:Lingerie, Bra, Swimsuit, Shapewear, Spanx
Industry:Apparel, Fashion
Location:Santa Barbara - California - United States
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