New Massage Therapist? New Free Book From Growmymassagepractice.com Shows How to Get More Clients

DALLAS - Sept. 7, 2014 - PRLog -- Massage therapy is one of the fastest growing health and wellness markets according to American Massage Therapy Association (AMTA) with over 300,000 massage therapists, including students, in the U.S. alone.

“That’s great news for the new massage therapist,” says Shay Banks, founder of Growmymassagepractice.com. “However, it also means there’s a ton of competition in your local market area.”

In a survey that Banks conducted to readers of Growmymassagepractice.com, over 50% state that they used Groupon or other coupon driven sites in order to get business. The problem lies in that Groupon has led to oversaturation in some markets, leaving new massage therapists  scrambling to find clients.

In Grow My Massage Practice Now: How to Find Leads So You Can Build A Rock Solid Practice, there are a list of affordable methods that new and experienced massage therapists can use to boost their practice. Here are 3 main takeaways:

1.       9 Essential Questions that Help Practitioners Avoid Costly Mistakes:  Questions like “Do you have strong competition in your area” and “Do you ask your current clients for referrals at least 4 times per year” can help a new massage therapists start a practice on a solid foundation.

“These questions are not easy to answer, but by answering them, the massage therapist will have an edge over their competition,” says Banks, who has been working with massage therapists since 2010.

2.       How to Use Facebook the Right Way: Social media as a whole can be frustrating for massage therapists who are under the impression that by just putting up a page, their business should skyrocket.

“That’s generally not the case,” says Banks. “In fact, using Facebook to get sales can end up backfiring and actually make people go to a large corporate chain over dealing with an independent massage therapist.” The key, according to the book, is to utilize Facebook and all social media in a way that builds a community.

3.       How to use Groupon and rise above the competition:  While Groupon appears oversaturated with massage offers, there is a way for even new practitioners to use Groupon to their advantage.

“The key with Groupon is to not use it exclusively to generate leads,” Banks says. “It’s a good way to make a local splash, but you have to put other things in place as well.”

To get the entire 33-paged PDF downloadable book, please visit http://growmymassagepractice.com/massage-book/ . No email address is needed to get the book