Lab Focuses Even More On User Experience With New Hire
Lab hires UX and ecommerce expert Bruno Lasnier as UX designer
Lasnier will be an integral part of Lab's ever-growing design team, based in Lab’s new London Soho office. He will be designing websites or mobile applications to fit perfectly with the systems they run on, but at the same time ensuring that they can do what client’s customers want to do, and what brands want them to do and feel.
"Lab really takes customer experience and user experience seriously," said Lasnier. "They believe in giving everyone a better experience, which means they build all websites, applications, and systems with the customer and their business objectives in mind. They research customers, build personas for them, and create experiences to suit them – all to drive results. It’s amazing to be joining such a forward-thinking agency that focuses so much on the customer. I am delighted to be joining them."
Prior to joining Lab, Lasnier worked at a number of agencies, including ICC Lowe, Essence, and TBWA. He has also worked at venerable institutions such as The Natural History Museum, Telegraph Media Group, and MailOnline in a number of graphic and web design roles.
Tom O’Connor, creative lead at Lab, said, "In today’s digital world, user experience is everything. It makes the difference between someone staying on your website and engaging with your brand, or not. Bruno is a highly skilled designer, with a proven ability to adapt to different briefs and client industries. His experience in publishing and ecommerce will be invaluable as we continue to change the way brands do business online. I am delighted to welcome him to the team."
Lab is one of the leading independent digital agencies in the UK, working with brands who want to give their customers personalised experiences online. With over ten years’ experience in creative design, digital marketing, and web technologies such as Sitecore, Magento, and Drupal, Lab are experts in making sure the digital experience delivers results. Lab clients include Live Nation, the Home Office, Whirlpool, Vintage Roots, Oakhouse Foods, Subway, SmartFocus, and Reed Learning. When it comes to digital, Lab believes everyone deserves A Better Experience™. Catch up with Lab at http://lab.co.uk
Huw Waters | Head of Marketing | Lab
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