Small Business Advertising just reached the Next Level

A Small Business which plots its own path can reach large audiences with the CLD
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Aug. 19, 2014 - PRLog -- How often do business owners want to expand their customer base but could not get over the barrier of advertising?  “Small business is tough because it is a journey riddled with traps and ditches to fall into,” says Terrence A. Lovett, CEO of the Christian Library on Demand (CLD), “and when you think you have made it that’s when you are most vulnerable to a rip off!”  Small business is the great challenge of American life and the key to success is the Truth.  In the Bible, the Gospel of John chapter 8, verse 32 says “And ye shall know the truth, and the truth shall make you free.”  “This phrase is the key to running a business, and if you won’t hear the truth your business will fail,” says Lovett.  The CLD offers analytics which tell the truth of how you get new customers.

Every set of standards which are offered are not always the best process.  Sometimes business owners buy into systems that do not have their best interests at heart.  “The CLD offers affordable advertising to small business based upon the realities of the online environment,” says Darcey Hutchinson, CFO, CLD.  “Knowledge is the key to unlocking how to make money in this new economy, you simply cannot follow the crowd and expect to prosper,” says Hutchinson.   Advertising is an investment and you should get a decent return on your investment or you should find another way to advertise.  “Acceptance of meager returns is the standard of the day,” says Lovett, “but at the CLD, we have developed a way to get great returns for our customers.”

However, in this economy where prices go up, wages stay low, and the promise of prosperity is difficult to achieve, how do you get a good return on your investment in advertising?  “You have to be efficient, forward-looking and agile,” says Gerald Wiggins, CLD SVP of Distribution and International Development.  “As the habits of customers change, you have to change as well, you cannot keep doing what you have always done and expect it to continue to work for you,” says Wiggins.  “Just because everybody else is doing something is no good reason for you to do it as well,” says Lovett, “here at the CLD we do not follow the general business crowd, we follow the audience.”

Building audience is what the CLD does through Christian entertainment and streaming video apps.  The CLD has a mixture of several different types of advertising which helps small business afford reaching large audiences in ways that actually lead to sales.  “Poor returns on advertising are not acceptable.  The CLD is a choice which ensures that your story is told in a compelling manner which leads to an increase in sales, and we guarantee results which we prove with superior analytics and superior advertising services,” says Hutchinson.  “We know what works and we know how to take that wisdom from the past and apply it to the new technology of the future,” says Lovett.

Background:  We are the Christian Library on Demand a Christian entertainment company.  We distribute our TV shows and movies through video streaming apps.  Just search “Christian Library on Demand” in your App store.  It is a FREE download! We target Christian and values-based audiences.  We have 4 platforms; Cable (apps that work on your cable box), Mobile (smart phones, tablet computers), Smart TV (internet connected HDTVs) & Smart Devices (internet streaming boxes & Blu-ray players).  Today we are available in the Amazon, Apple, Yahoo TV, Samsung Smart Hub and Google App stores.  Both brands are in front of 25 million cable subscribers in Europe, the Caribbean and Chile.  The CLD Mobile App is available to over 1.4 Billion Android and iOS mobile devices.  The EnLive Smart TV App is available to 91 million households on Samsung, Vizio, Sony, LG, Toshiba & Hisense smart devices with more devices in development.

For More information Contact Terrence A. Lovett or Darcey Hutchinson


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