SAM Summit Explores Future of Software and License Management

Software publishers and consumers urge SAM pros to take control of their vendor relationships
SAM Summit
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Chicago - Illinois - US


CHICAGO - July 22, 2014 - PRLog -- A dynamic crowd of software asset management professionals from around the world gathered at the SAM Summit in Chicago, June 23-25, to exchange ideas and learn from industry experts in the rapidly shifting software management industry.

"This was an extremely intense event because there are so many strong forces affecting how software is licensed and managed today,” said Steven Russman, executive director of the International Business Software Managers Association, which sponsors the event. From licensing in cloud environments and on mobile devices to increased piracy and compliance audits, software asset managers have more to juggle today than ever, he said.

Software asset management experts kicked off the 12th annual event by urging the 170 attendees to do just one thing: take action. The smart software asset manager will adopt an aggressively proactive stance toward licensing in the coming year, agreed the software publishers and software consumers on the opening discussion panel; "Software Publishers Face Software Customers."

The event featured more than 60 sessions and roundtable discussions that were "thought provoking and offered realistic scenarios," one attendee said.

Top-rated by attendees among the sessions were the end-user case studies, insights into IBM and Microsoft licensing environments, and the sessions on audit gotchas to avoid.

“Great conference. Well worth the time. Hope to come again,” said one attendee in the post-conference evaluation. "I loved the SAM in the Private Cloud session," raved another.

Insights from the expert presenters are reported in our detailed coverage of nine key sessions at the 2014 SAM Summit, including SAM Experts: Regain Your Power in 2014, Microsoft Licensing Options for the Cloud, SAM in the Software-Defined Data Center, and How to Spend Less on Oracle and Avoid an Audit.

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If you missed this year’s event, plan now to attend SAM Summit 2014 in London, or next year's SAM Summit in Chicago, 2015. Stay tuned to for information.

Carolyn Schwaar
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