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Independent Opticians Voted ‘Best Place To Buy Your Spectacles’ In New Which? Report
A survey of more than 5,000 members by leading consumer organisation Which? has rated local independent opticians as the 'best place to buy glasses'. Against all others, Independent opticians also achieved the highest customer satisfaction ratings.
By: Visual Answers Optometrists
- Local independent opticians came top overell with a customer score of 88%
- Local independent opticians also achieved top ratings for customer service, staff skills and communication.
- Local independent opticians were also found to be more likely to fix a problem with glasses at no extra cost.
Editor of Which?, Richard Headland, on the findings commented:
“Not all optician stores are the same and we found big differences between them.”
Mohammed Bhojani, lead optometrist and contact lens specialist at award-winning optometrists Visual Answers Opticians in Loughborough said, ‘although we do not have the massive marketing budgets of the chains and the supermarkets, many independent practices throughout the country like ourselves invest heavily in staff training and in the latest diagnostic equipment that you simply do not find in any of the High Street opticians stores. Independent opticians practices who operate in their local community are a vital rescourse with good links to the local GP's, and who also involved in a growing number of shared-care programmes with their local NHS hosptials, but still have lower overheads than High St chains and supermarkets that still allow them to offer terriffic value for money too.The Which? results do not surprise me at all, but I wholeheartedly agree with and welcome their findings. Its great for independent opticians such as ours to be recognised by Which? too.
‘When it comes to your eyesight and vision, we would always recommend looking beyond simplistic headline grabbing marketing promotions we all see on our TV’s, in Newspapers and even on the back of car park tickets every day: instead, always choose a trusted Optometry practice that will provide and your family the overall best experience in every aspect of your eyes and vision care as per the findings of the Which? survey.
Which? magazine surveyed 5,409 Connect members online in March 2014 about using opticians to have eye tests and buy glasses and/or contact lenses in the past three years. The overall customer scores are based on customers’ satisfaction with the store on their last visit and the likelihood of recommending it to a friend. As well as rating the store they used overall (customer score), customers also rated them on areas such as price and customer service. The full results are available on subscription at the Which? website: www.which.co.uk/
Visual Answers Optometrists Loughborough