- June 20, 2014
-- In order to make room for the large number of recent trade-ins brought to their dealership, Hudiburg Nissan, located in Oklahoma City, is adding a special extension to their used car department lot, called “The OK Corral.” The area, which is 260 square feet fenced off from the rest of the property, consists specifically of vehicles that are selling for $1,000 to $6,000, “as is.”
Not surprisingly, these low-priced cars have been drawing many interested buyers to the dealership since the lot first opened on June 2, 2014. Hudiburg Nissan believes that consumers looking for “specially priced cash-vehicles”
and special financing might find this lot extension especially enticing, and they describe the sale as an effort to “Reach a market that we have never attempted to reach,” according to Greg Brooksher, the used car director for Hudiburg Nissan.
The special section is largely thanks to an over-abundance of recent trade-ins that have been brought to the dealership during the last three months. Brooksher, along with the rest of the Hudiburg Nissan team, realized that the overflow could represent a unique marketing opportunity for the dealership, and a new way to connect with a wider range of customers. “We decided to open this new section knowing that parents will be looking for first time vehicles for their children for the summer and the beginning of the new school year. These are local trades and many are in really good condition,” Brooksher explains.
In fitting with the corral theme, the dealership has decorated the area so that it is “unique and Western,” according to Brooksher. He adds that as far as the dealership is concerned, “Our staff is excited for the extra inventory available to sell, and the new clientele that is driving into the dealership to check out the new occasion.” Hudiburg Nissan's offerings might come at the right time for many buyers, as USA Today
has reported an 11% surge in U.S. car sales, as of May 2014.
Those who are interested in learning more are encouraged to visit the company online at www.hudiburgnissan.com and www.hudiburgsubaru.com. Local residents can visit in person at 200 E I-240 Service Rd, Oklahoma City, OK 73149