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Almut M. works for Fuchs AG – fresh web design and optimised data entry
New website with convincing functionalities thanks to MetaModels
Glasgow / Granges-Paccot – 20. June 2014 – The machine manufacturing company Fuchs AG, headquartered in Granges-Paccot in Switzerland, specialises in manufacturing simple and efficient machines for bulk material processing. “’Simply efficient’ - that's our motto and that's exactly what should be reflected in our website ( http://www.fuchsag.com )," says Daniel Baumann, CEO of Fuchs AG. Daniel Baumann wanted a modern website, initially in three languages with the possibility of being able to include further languages in the future to accommodate the company’s international customers. In particular, he wanted to be able to enter and maintain product data more quickly and efficiently.
With her overall concept, Almut M. | Graphic Design | Web Design (http://www.almut-
For faster and above all simple data entry, Almut M. implemented MetaModels (http://now.metamodel.me) - an extension of the Contao open source CMS. With the aid of this extension, even continually increasing volumes of data can easily be linked to each other and managed. In the backend, the input masks and list views allow Fuchs AG to update the relevant pages or product catalogues with hundreds of entries within a short space of time. "The time required for entering data on a new machine has decreased by a third," says Daniel Baumann. Thanks to the MetaModels extension, the machine manufacturing company can also very easily set up its pages in multiple languages. "To see and edit the contents in the other languages, all the editor has to do is switch to the desired language using a dropdown menu,” says Almut Müller, owner of Almut M, explaining the advantages of using MetaModels for the Fuchs AG website. “This saves a lot of clicks through the backend, the other languages can be reached with only one click and it’s also much easier to handle the translations.”
For the company, this means a convenient management of data in the backend, and for website visitors, the ability to quickly find what they are looking for in the frontend. The extensive filter possibilities make it possible to provide the information needed swiftly – for example, references from the food industry, special offers for used machines or technical information on individual products.
For direct customer contact, the web design agency installed a contact form on the website for used machines, which simplifies and facilitates a quick response from the company. In addition, the website now benefits from being search engine-friendly, which results in the machine manufacturer receiving more enquiries.
Almut M. also involves special experts for specific projects. For the Fuchs AG website, she brought in Christian Schiffler from CyberSpectrum (http://www.cyberspectrum.de)
Almut M. | Graphic Design | Web Design has been developing and creating web sites and print advertising such as flyers, brochures, business stationery as well as overall corporate design concepts for almost 20 years. The graphic and web design agency works primarily for small and medium-sized enterprises, public institutions and associations. In addition, the agency offers its clients training in the Contao Open Source CMS so that they themselves can make small changes to their websites too. Further information on Almut M. | Graphic Design | Web Design can be found at http://www.almut-
Almut M. | Graphic Design | Web Design