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Follow on Google News | Reynolds Cycling Selects Verde for Brand Communications PartnershipBy: Reynolds Cycling “The Verde team has the tools to deliver a powerful brand message across multiple channels, and with a wealth of bike industry experience, I know it will be done with an authentic voice,” said Mike Dufner, Chief Financial Officer of Reynolds Cycling. “Reynolds has defined itself as a category leader at the forefront of race-winning wheel design, and as the brand continues to evolve and drive innovation, we need a communications team of the same caliber.” With a state-of-the- Reynolds Cycling revolutionized the industry in the ‘90s by introducing such products such as the high-end Ouzo carbon fork. The designs, molds, production techniques and processes the company developed created an industry segment that still thrives today, and in which Reynolds continues to lead with products like the unbelievably light-yet-strong BLACKLABEL (https://www.reynoldscycling.com/ “Reynolds is a name synonymous not only with cycling, but with racing and winning,” said Kristin Carpenter-Ogden, President and Chief Executive Officer of Verde. “It’s a great match for Verde as we strengthen our commitment to our growing family of bike brands and continue to expand the services we offer clients. Verde is excited to play a key role in Reynolds’ continued dynamic growth.” About Reynolds Cycling Reynolds Cycling engineers and manufactures carbon composite and alloy bicycle wheels sold in more than 48 countries worldwide. For more than 115 years, the Reynolds brand has been an icon in competitive cycling. Reynolds has an unwavering commitment to innovation and quality, housing a state-of-the- About Verde Brand Communications With offices in Jackson, WY, Durango and Boulder, CO, Verde Brand Communications is a full-service traditional and digital public relations, brand communications, marketing, branding and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the outdoor, cycling, action sports, snowsports, active lifestyle, consumer electronics and travel markets, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde, visit VerdePR.com. (http://verdepr.com) Media Contact: Don Stefanovich | Verde Brand Communications | Don@VerdePR.com | 970.259.3555 x145 End
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