Black River Imaging Unveils Non-Flash-Based Online Ordering Software
Missouri photography lab leads the way with online ordering software, eliminating the need for "clunky" software downloads. New software is also iDevice-friendly.
"Expecting this new cadre of photographers to download clunky software is antiquated,"
The new software also addresses another, more modern problem -- mobile devices and Flash incompatibility. Web ordering software has been around for a while, but software such as Mediaclip is Flash-based. "Our online ordering is not Flash-based,"
The convenience of the new software is not just limited to Black River Imaging's professional photographer customers. The benefits are also available to those same photographers' clients as well, who can use the software to order anything from traditional prints to custom photo greeting cards.
"It’s so easy, in fact," says Ellis, "that those pros who 'shoot-and-refer' (i.e. only sell their images and do not provide products) can confidently recommend our site to their own clients, who can then easily purchase pro-quality products themselves."
Initial feedback has been very positive. Users of the new software have called it “very intuitive." Says one user who was satisfied with the software: "I can put a product into my cart in a minute or two, without reading a single direction."
The team behind the new software includes Dave Williams (Marketing Director and General Manager), Robert Kesterson (Senior Web Developer), Tylor Hindery (Web Developer), Tari Boynton (Project Manager), and Jason Stratton (Customer Service Supervisor).
Black River Imaging has been in the professional photography business for 43 years, and has spent that time trying to stay on the cutting edge of current technology.
"Online ordering is part of our mission to serve the needs of today’s busy professional,"
For more information, contact Black River Imaging at elise@BlackRiverImaging.com, or call 417-766-8680.
Elise Ellis, Social Media Coordinator