Slide by Slide offers life after 'Death by PowerPoint'

May 26, 2014 - PRLog -- We've all been there, those endless meetings where even the evening commute looks as inviting as a trip to the Maldives.  All those worms twisting and twirling and graphs of graphs, until you find yourself concentrating on what the images represent rather than on the message they're meant to convey, all the while remembering that yawns are contagious.

Slide by Slide prides itself on cutting through all that.  No, they are not saying that their presentations will have the entertainment value of your favourite box set, but nor will they leave you scratching your head and guiltily wondering whether you're the only one in the room who ended the meeting more confused than when it began.

Simplicity and clarity are the key, with visuals that inform yet aren't there just to look pretty, or in the next example, otherwise.  US Army General Stanley A McChrystal made a valid point when he was reported in The New York Times as wryly commenting at a briefing that 'When we understand that slide, we'll have won the war', referring to what looked to him like a bowl of spaghetti, although it was meant to represent NATO military strategy in Afghanistan.

If it seems odd that a company specialising in PowerPoint and Keynote presentations should openly acknowledge the negative rather than accentuating the positive of these most useful of visual aides, it's because they are aware that information is best conveyed and most accurately remembered when interest is aroused.  Think of your favourite hobby.  Unless you had a particularly unfortunate childhood, it's unlikely to be the collecting of flow-charts, but if someone asked you to talk about your football team or music tastes you'd become a walking, talking encyclopedia ... because you're interested.

PowerPoint is a concept that's been around nearly as long as our life-changing friend, www, and for good reason.  Used wisely it's still the ultimate visual tool, but it's only as good as it's allowed to be.  Having a great presentation may seem an end in itself, but it's only a great presentation if it delivers the message. Think of all those TV ads that made you smile or got you talking, but scratching your head afterwards trying to remember what they were trying to sell.

If all this sounds more like death to PowerPoint, far from it.  So, what does Slide by Slide bring to the table?  Its designers' client list for a start, including such multi-national stellar names as L'Oreal, Unilever, Acer, Coca-Cola and Ogilvy & Mather, the latter the legendary ad agency whose founder was reputed to be one of the inspirations behind Mad Men. Clearly, these are the kind of companies that do not, and cannot, afford to work with anyone other than the best.  What they do instead is understand that a PowerPoint designer is ultimately only as good as their brief.  These clients know what they want, and that is what they get – clear, informative, individual and entertaining slides backed by crisp, concise copy, all delivered with an eye to strong corporate branding.

Slide by Slide is a UK team based in Manila and working primarily with Asian clients who share the same time-zone, so a Skype video conference with, for example, Hong Kong, Singapore or Shanghai, is possible within normal office hours.  All presentations are assessed by an in-house team before presentation to a client, working on the principle that if a novice in your particular field can understand it, so too will your target audience.

They bring professional, affordable presentation-design to all industries, with an emphasis on being memorable and persuasive, using beautifully-designed slides at low cost by utilising talented multimedia designers, backed by copywriters, animators and illustrators of the highest order.  And they understand that spaghetti is for eating.  Over to you, General.