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Follow on Google News | 10 Years Later: Marti Barletta Examines the State of Marketing to Women at the 10TH Anniversary M2WBarletta, internationally recognized expert on the female consumer, acclaimed speaker and two time winner of the M2W® ‘Take The Cake’ best speaker award, explained, “Since 2005, and the launch of the original M2W® conference, much has changed in the world of marketing. We’ve witnessed the widespread adoption of new technologies, the rise of BRIC countries’ buying power, and the sales-suppressing Great Recession. In my keynote, we’ll take a look at all that and examine the impact on the world of marketing to women. We’ll see what’s new, what’s changed, what’s worked, and what’s next.” “We’ll look at the advances, surprises and super-stars of marketing to women. We’ll consider the lessons learned from recent brand successes and missteps. We’ll also interpret the disconnect between the market and marketing “makers” which are holding back brands’ ability to truly activate the opportunity so evident in the data about women’s purchasing power. I’ll wrap it up with a proposal for a way to raise the visibility and credibility of the women’s market. Finally, instead of the same old Q&A, I’ll close with an “Ask the Audience” mini-brainstorm to collect their reactions, experiences and suggestions” “Marketers really love Marti. She literally wrote the first, ground-breaking book on marketing to women. She’s consulted and spoken all over the world. I’m sure all the brand marketers in the audience look forward to Marti’s session. Even after ten years and countless studies, marketing to women is still a challenge for a lot of brands in a lot of different categories. We’re really honored Marti will be helping us celebrate M2W®’s tenth anniversary,” “M2W® is designed toteach marketers how to build better business with women who control 85% of all consumer spending in virtually every product category,” according to McCann. “The audience typically includes companies as diverse as Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, J&J, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, Burton, L’Oreal, ConAgra and Whirlpool. They attend because they recognize the brand-critical importance of reaching women.” M2W® 2014 is presented by Associate Sponsors: M Booth; World Kitchen; iProspect; Harley Davidson; McDonald’s; For complete conference schedule and information visit: www.m2w.biz or call 860.724.2649 x13. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109. PME® www.pme-events.com is a sales and marketing agency with a special emphasis on events. End
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