Drees Homes' Indianapolis Division inks deal for NHMS' Kaleidoscope

COVINGTON, Ky. - April 23, 2014 - PRLog -- Drees Homes’ Indianapolis Division signs up to use Kaleidoscope

(Hebron, KY)  New Home Marketing Services (NHMS) is pleased to announce that Drees Homes’ Indianapolis division has agreed to use its data analytics tool, Kaleidoscope.  Available through partner brokers, Kaleidoscope is designed to grow new construction listings by helping builders better understand local demographics and resale information.  Better information helps with planning, pricing, placing, and selling new home inventory.

“We are excited to be working with Drees Homes’ Indianapolis Division,” said Kevin Wilzbach, Partner and Co-founder of New Home Marketing Services.  “As one of America’s largest builders, a large part of their success comes from their intimate knowledge of the marketplace.  We know Drees Homes is committed to a strong inventory home program.  They understand how the resale market can impact their product and pricing decisions.”

“We place a significant investment in our market home program,” added Randy McNutt, Division President for Drees Homes’ Indianapolis Division.  “We do this because we believe it gives us a competitive edge in the market.  A large part of our success comes from knowing what clients want when they want it.  Tools like Kaleidoscope help my management team make better decisions about our market homes.”

About Drees Homes -- Drees Homes is ranked as the 22nd largest national home builder by BUILDER Magazine. Headquartered in Fort Mitchell, Kentucky, Drees has home building operations in Cincinnati, Dayton, Cleveland, Indianapolis, Nashville, Raleigh, Frederick, Maryland, Washington D.C., Jacksonville, Austin and Dallas.

About New Home Marketing Services – New Home Marketing Services (NHMS) mission is “Making Builders More Profitable”. Because profitability comes from growing revenues and/or controlling costs, NHMS delivers products and services that support smart inventory home planning, pricing, and placement, reduce unintended costs that impact margins, and empower salespeople with market knowledge to improve sales conversions