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Follow on Google News | New Digital Blueprint Certificate Provides Essential Digital Strategies For Small BusinessesDigital Blueprint Certificate from the America’s Small Business Development Center New Jersey at Brookdale Community College provides essential digital strategies for small businesses
By: America’s SBDC New Jersey at BrookdaleCC There has been a transformational shift in the marketing industry. An entrepreneur’ Lisa Kanda, social media expert, instructor and CRO of Elkay Corporate Advisors says, “While many small business owners know that including social media is necessary to market their products and services, they either don’t have the time or the knowledge of the various platforms to implement a successful strategy. The Digital Blueprint Certificate is meant to provide business owners with the competencies to create and implement a digital strategy, using appropriate social media platforms, best practices and tools, to build their business and online reputation.” Effective social media and digital campaigns go beyond simple posts and soft skills. They require planning and executing a strategy based on industry knowledge, research, measurable interactions, analytics and readjustments throughout the process. Roland Reinhart, Marketing Consultant of the Reinhart Marketing Group and instructor states, "Digital marketing is a cost effective and measurable way to acquire new customers. Business owners must know these skills to remain competitive." The Digital Blueprint Certificate is awarded to students who successfully complete eight courses—six core and two electives (100% attendance required). Courses are as follows: Core (18 Course Hours) Social Media Strategy (3HRS) Planning Your Website (3HRS) Intro to SEO (3HRS) Social Media B2B- Using LinkedIn and Google+ (3HRS) Social Media B2C– Using Facebook and Pinterest (3HRS) Intro to Google Analytics (3HRS) Electives (Choose 2 -6 Course Hours) Intro to Blogging (3HRS) Social Media– Using Twitter and Instagram (3HRS) Intro to Google AdWords (3HRS) Creating Video for the Web (3HRS) For more information about the Digital Blueprint Certificate, as well as information about the America’s SBDC New Jersey at Brookdale Community College, please visit http://www.mosbdc.com/ Certificate Registration: About America’s Small Business Development Center New Jersey The America’s Small Business Development Center New Jersey network provides comprehensive services and programs for small businesses in New Jersey, helping businesses expand their operations, manage their growth, or start new ventures. Expert staff and practicing business consultants help small business owners and entrepreneurs to develop business plans, find financing, identify new markets, find procurement and international trade opportunities, commercialize technology and develop an E-commerce presence. This non-profit network is a federal-state- End
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