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Realcomm | IBcon Announces Silicon Valley Legend Geoffrey Moore As Conference Keynote Speaker
Moore will headline the Opening General Session titled, The Innovation Adoption Curve and its Relevance to Commercial and Corporate Real Estate, on June 18 at the LVH Hotel in Las Vegas.
“Geoffrey is one of Silicon Valley’s most consistent and sought-out visionaries, and we are pleased he will be speaking at our event this year,” commented Jim Young, co-founder and CEO of Realcomm. “His pragmatic and systematic approach to the chaos created by the adoption of technology will provide insight and guidance to the real estate industry. He’ll be applying his lifelong experience relating to implementation of transformative ideas and will provide an assessment of where we are and what the next steps in our adoption curve might look like.”
Moore’s groundbreaking book, “Crossing the Chasm” (1991, Revised 1999, 2014),which showed that in the Technology Adoption Life Cycle there is a vast chasm between the early adopters and the early majority, has been considered the “bible” for those creating or considering innovative, transformative ideas. His subsequent book, “Escape Velocity” (2011), addresses the challenges large organizations face when they seek to add a new, transformative line of business to their established portfolio.
“Technology is disrupting the commercial real estate industry simultaneously on three separate fronts - how we use space, how we utilize information management systems to operate real estate and how we manage and operate smart buildings,” said Moore. “The commercial and corporate real estate industry must decide where to target its limited investment resources to meet these challenges. I am excited to be speaking to this group and sharing some lessons learned from Silicon Valley on how best to cope with – and profit from – technology disruption.”
Embracing Change: REThink, Innovate, Transform: Embracing the change in business processes required to successfully implement new technology tools and the opportunities they present will be the central focus this year at Realcomm | IBcon. Some of the many trending topics to be showcased at the conference will include the BUILDING Internet of Things™, the Cloud, Analytics, Mobility, Integrated Solutions, Security, Privacy, BIM, Business Continuity Planning, Organizational Transformation and Real Estate Business Process Automation.
For complete conference details and to register, visit www.realcomm.com.
About Realcomm Conference Group
Realcomm Conference Group, LLC is the leading research and educational institution that produces annual conferences and expositions on technology, automated business solutions and intelligent buildings strategies for executives in commercial, corporate, government and institutional real estate. Realcomm was founded in 1999 with the goal of bringing industry leaders together each year to discuss, demonstrate and debate the latest innovations that impact the industry. Today, in addition to the annual conferences, Realcomm conducts webinars, workshops and other strategic services to educate industry professionals about the latest business solutions and technologies to improve commercial real estate development, leasing, management and operations.