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Understanding the Power of SIP Trunking and How to Harness It
Vic Levinson of Prime Telecommunications, Inc. Explains the Value of SIP on Small to Mid-Sized Businesses
By: Prime Telecommunications
SIP is an IETF (Internet Engineering Task Force), internet-based protocol originally designed for call set-up and control. According to the SIP RFC, the protocol defines how two or more end-points can negotiate to set up and control a communications connection that suits the capabilities of the devices and the needs of its users. In simple terms, SIP supports any form of real-time communication regardless of whether the content is voice, video, instant messaging, or a collaboration application. Additionally, SIP enables users to inform others of their status, their availability, and how they can be contacted before a communication is even initiated.
Many companies have made the transition to VoIP; however, most are only using it for communication on the LAN. In this scenario VoIP is only being used as a one-to-one replacement for traditional telephony. These businesses realize a sound return on investment by lowering administrative costs as well as costs associated with calls made within the company. SIP trunking, on the other hand, provides a greater return because it takes VoIP a step further. For instance, full potential for IP communications can be realized only when communication is taken outside of an organization’
SIP trunking also offers a number of unique features that have a direct correlation on improving a company’s productivity. These features include
· Enhanced 911 Service
· Disaster Recovery
· 411 Directory Assistance
· Interactive User Portal for setup and MAC's
· Multiple Location Interoperability
· Long Distance Bundles available as well as A La Carte as needed
· 800 Number
Essentially, SIP makes employees more productive, business processes more efficient, and customers more satisfied. In today’s business world there are many communication channels, but with little or no integration between them. This presents a guessing game for users and a problem for management. SIP transforms communications into a single integrated tool determining how calls are handled and the manner in which they are routed. Communication is the lifeline of every company and SIP gives users complete control. As a result, SIP trunking has the ability to increase profitability and give businesses a competitive advantage in their marketplace.
ABOUT PRIME TELECOMMUNICATIONS, INC.
Since 1993, Prime Telecommunications has been working with thousands businesses in the Chicago metropolitan area. Initially, working to assist small companies manage the complexity of telecommunications equipment and services, Prime has evolved into a resource for businesses to put together all of the pieces of the information technology puzzle. From hosted applications to hosted phone services, back up and database management, Prime is all about providing technology solutions for businesses.
For more information on Prime Telecommunications, call (847)329 8600 or visit www.primetelecommunications.com.
A J Odish