Growth Hacking – A Scientific Approach to Marketing

LUCKNOW, India - March 26, 2014 - PRLog -- Every startup big or small wants to grow. Marketing is directly or indirectly responsible for the growth of a company. If you want to know what is growth hacking then you will have to go deep and learn about different ways of marketing.

In a company which is in its budding stage even a programmer or a designer can act as a marketer and can work for growth of company. It is not limited to the core marketing professionals. It involves unconventional ways of marketing which focuses thoroughly on growth and scaling of a startup organization.

Let us find out how traditional marketing is different from growth hacking. The traditional hacking can be done by using mediums like radio, newspaper, television, billboard ads etc. On the other hand, growth marketing involves use of social media, viral marketing, user-connectivity and innovation.

A Growth Hacker never announces that he is an expert but believes in doing experiments.

Many industry experts predict Growth Hacking as the future of companies. And there is no harm in it. Previously the role of a programmer was limited to building the product whereas marketers were assigned the tasks of promoting that product. Now, the definition of business is changing drastically.

Growth Hackers have given results and turned up the company profitable by adopting best practices like SEO, social media marketing, email marketing etc.

It revolves around three questions. Do you know what your customer wants? Do you know where your customer lives? Can you understand the language of your customer? If you have addressed these three questions smartly your mission gets completed.

It has replaced traditional marketing to an extent with something which can be tested, tracked and is scalable. The tools of Growth Hacking are emails, pay-per-click ads, platform APIs and blogs instead of commercials. Growth hackers are those computer engineers who can build astute marketing ideas into scalable product. They use elements of marketing and market research to provide effective marketing solutions their clients. The beauty of growth hacking is that it is based on logical processes in order to achieve a specific goal of customer retention and sales. It fuses the principles of marketing with the principles of engineer to deliver more accurate marketing strategies.