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Follow on Google News | NABCA Releases Control States Nine-Liter Spirits Sales for FebruaryControl State results for nine-liter beverage sales for February 2014
By: NABCA Control state spirits shelf dollars grew 4.6% during February while trending at 3.8% during the past twelve months. Alabama, Iowa, New Hampshire, North Carolina, Oregon, Pennsylvania, Utah, Virginia, and West Virginia reported growth rates that exceeded their twelve month trends. Price/Mix for February was 2.4%, down 50 basis points from January’s 2.9%. During February, Irish Whiskey, with 0.9% share of the control states spirits market, was the fastest growing category with 11.4% growth reported and a twelve month trend of 10.6%. Vodka, with 33% share, grew during the same periods at 2.0% and 0.9%. During February the Brandy/Cognac, Cocktails, Cordials, Domestic Whiskey, Gin, Irish Whiskey, Rum, Tequila, and Vodka categories grew at rates exceeding their twelve-month trends. February’s nine-liter wine case sales growth rate was 4.4%. Pennsylvania, New Hampshire, Utah, Mississippi, Montgomery County Maryland, and Wyoming reported 4.6%, 2.0%, 3.0%, 7.6%, 6.6%, and 3.4%, respectively. February’s rolling-twelve month wine volume growth, 0.8%, was up slightly from January’s 0.7%. End
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