IDealogic® Brand Lab Announces Exciting Start to 2014

The first quarter of 2014 is proving to be an exciting time for IDealogic® Brand Lab! New Addy awards, a new name, and a new brand are definitely newsworthy announcements for the branding agency.
HOUSTON - Feb. 20, 2014 - PRLog -- The company is proud to announce award winning, broadcast advertising for franchise client Xist Fitness in the 52nd Annual American Advertising Awards (ADDY’s). The win, with a total of 3 silvers as well as one citation of excellence in the broadcast category, is definitely a great way to begin the year.

Also, the agency is announcing its switch from operating under the name ADgination Creative Agency, Inc. to IDealogic® Brand Lab. The firm, founded by Ron Netanel in September of 2001 as ADgination (which stands for advertising powered by imagination) is responsible for the creation and development of two very well-known, Houston-based companies Darque Tan and Murphy’s Deli- both of which became clients of ADgination early on, when they had less than 10 locations each. Work with these clients and many others in the franchise industry provided the firm extensive experience within the industry, and, in fact, led to their specialized niche in franchise branding. The company’s primary focus on branding proved far more valuable to clients than just advertising alone, providing both short-term and long-term results.

As such, the firm made a conscientious shift towards a complete repertoire of branding services and has spent the past 3 years perfecting its unique brand formula. During this time, the firm has also been developing its own brand, including its new name, to give a true representation of the proven firm’s capabilities. The name change is supported by an exciting new look for the brand. Now IDealogic® Brand Lab, the agency is ready to unveil its brand science- using chemistry, to be exact- to create the bonds from Brand to Human. Take a look at what’s been secretly bubbling in the lab at!

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