Doc Elliott Introduces New Ways to Celebrate the Morning Ritual

AUSTIN, Texas - Feb. 20, 2014 - PRLog -- Doc Elliott has expanded their line of men’s personal care products to include a unisex fragrance oil and a sample kit of some of their most popular men's grooming essentials.

Doc Elliott’s line of handcrafted, petroleum-free products such as pomade, beard balm, beard oil, shave soap, pre-shave oil, mustache wax and aftershave meet the needs of men who are increasingly aware of how they look and smell. These products are offered in their signature Rugged, Refined, and Raw scents.

The new unisex cologne available in a .5oz bottle in Tobacco and Vanilla is the first of 3 fragrance oils that will be offered by Doc Elliott. The scent is a combination of tonka bean, tobacco leaf and vanilla spice in an aromatic blend of long lasting Phthalate-Free oils.

Doc Elliott’s new Grooming Essentials Sample Kit includes Beard balm, Pure Pomade, Beard Serum and Mustache Sculpt in a hand-stamped canvas bag.  These products come in Doc Elliott’s signature scents of Rugged, Refined and Raw (unscented).

Betting on the Brand

Inspired by the contrasting aesthetics of vintage apothecary and modern refinement, Doc Elliott products pay homage to the sacred grooming rituals that have evolved from generations of men (or "mancestors"). With the growing market for men’s care products, Doc Elliott has filled the niche by offering several lines that meet the needs of men who desire a classic shave, have a beard or a mustache (or hope to grow one) or wish to style their hair.

The products are packaged in tins and amber bottles with water-resistant labels designed to brand both the user’s experience and the products they contain.  Doc Elliott also sells personal care accessories such as Kent Combs, Silvani leather shaving bags and boar-hair shaving brushes. All their products come emblazoned with the Doc Elliott logo (an art-nouveau style winged Egyptian beetle) and arrive in a hand stamped canvas pouch.

Celebrating the Ritual - Doc Elliott grooming products celebrate the ritual men repeat daily in their home, at the gym or on the road.  Many of these are grooming habits passed down from father to son.  Until now, men’s grooming has been fairly utilitarian or minimal and the introduction of quality, handcrafted products creates the opportunity for men to enjoy taking care of themselves in the way they are accustomed to.

About Doc Elliott -  Doc Elliott is a small, independently-owned operation in Austin, TX with a passion for men's grooming and quality, natural ingredients. They are not barbers, nor do they offer generations of family-owned expertise. What they do offer are healthier alternatives to styling products that contain petroleum and mineral oil ingredients.  Doc Elliott products are available on their website at www.doc-elliott.com and have been featured online on Tapiture, Etsy, ScoutMob and ShopVault. Doc Elliott has been recognized as a top-ranked product in Philly Magazine, Austin Lifestyle Magazine and The Dapper Society.  A growing list of stores carry the product including retailers in Austin, Washington DC, Ashville, Oklahoma City, Fredericksburg, Nashville, Georgetown and Atlanta.

  About Courtney Morgan - With a background in merchandising for one of the nation’s top young urban retailers, Courtney has an eye for creative design and brand essence.  Within a short time of landing in Austin, Courtney found herself, along with her husband, hanging out along SOCO (South Congress) where vintage stores, old-time barbershops and food trucks share some of Austin’s finest real estate.  Inspired by old apothecary and her husband’s need for pomade, Courtney created a kitchen-chem lab developing one of the top-rated pomades in the industry.  From there, she has created products with her own signature scents that appeal to those who love the look and smell of a well-groomed man.