A Portable Water Purifier Which Works without Electricity
Eureka Forbes has launched a portable water purifier which works without electricity.
Now, Eureka Forbes plans to bring back the glorious old days, but with a twist. In what could pose a major threat to the bottled water players, the water purification major has launched a first-of-its-
The product allows consumers to purify drinking water without using electricity – access to power is a must in most of the company’s other purifiers. Priced at Rs 595, the product is a reusable sipper with a purifying cartridge. It is aimed at schoolchildren, travelers, office-goers, sports persons and adventurers who can use it without having to buy bottled water.
“While most of us have access to safe drinking water at home, the problem arises when we go out. We either buy bottled water or drink from the tap or consume the water that is served at restaurants,”
A single cartridge can purify around 600 litres of water and needs to be changed twice a year. A cartridge costs Rs 450. Considering the initial investment in the sipper, that proposition makes bottled water available to consumers for as cheap as Re 1 per litre of purified water and could hit bottled water makers where it hurts.
According to analysts, the product can be a game-changer in the Rs 3,000-crore bottled water market, which is growing at 25 per cent annually and features players such as Bisleri, Aquafina and Himalayan. They added that the product can eat into this market share as it will be cheaper and eco-friendly. It will also solve the problem of recycling plastic bottles.
The product, which took seven years of research and development in India and the US, claims to make even sewage water drinkable.
Positioned as the world’s first personal water purifier, ‘Aquaguard-
While the company has done a soft launch in India at a few stores in metros, it claims to have already got rave reviews from consumers in West Asia, Africa and South-East Asia. The company intends to sell close to a million bottles over the next two years in the major markets before entering the rural market.
For more details of Aquguard-on-
For other Eureka Forbes water purifiers, visit : http://www.eurekaforbes.com/
Eureka Forbes Ltd