Mazda of Elk Grove - winners of the 2014 Dealer of the Year Award

ELK GROVE, Calif. - Jan. 31, 2014 - PRLog -- Mazda of Elk Grove provides outstanding customer service, incredible offers, and an unforgettable car buying experience.

DealerRater winners of the 2014 Dealer of the Year Award Program, receive this honor for their distinction in outstanding customer service based upon customers’ reviews of their dealership experiences shared on DealerRater’s website. New reviews written on DealerRater’s website during the 2013 calendar year and an average rating greater than 4.0 (calculated monthly), with 5.0 as the highest possible score are selected. Mazda of Elk Grove, has a twenty four month average review ranking of 4.9

The Dealer of the Year Award Program

DealerRater's Dealer of the Year Award Program recognizes a select number of car dealerships throughout the United States and Canada for outstanding customer satisfaction as expressed through customers' online reviews posted on DealerRater.

DealerRater's Dealer of the Year awards are given each February to car dealerships that have the highest PowerScore  in their brand category, both at national and state levels. Each dealership's PowerScore is determined using a Bayesian algorithm that considers the dealership's average DealerRater star rating and the total number of reviews written about the dealership during the calendar year.

DealerRater founder and chief technology architect Chip Grueter said the 2014 award winners demonstrated consistently high PowerScore ratings for customer satisfaction, placing them in the top of their class.

The dealership must also have had at least 25 new reviews written on DealerRater’s website during the 2013 calendar year and an average rating greater than 4.0 (calculated monthly), with 5.0 as the highest possible score.

“We congratulate all 2014 Dealer of the Year winners,” Grueter said.  “With the ever-growing significance of dealership reviews in the car-buying process, this year’s winning dealerships will be able to better differentiate themselves for competitive gain over other dealers across North America.”