Nine locations. Seven days. One Compelling Story

On February 3, 2014 The SOA Brand formerly known as SOA Event Concepts will dominate Atlanta, social media and the community with a celebration to officially relaunch SOA Event Concepts under the new name.
Spread the Word
Listed Under

Company Launching
Public Relations


Atlanta - Georgia - US


ATLANTA - Jan. 31, 2014 - PRLog -- SOA Event Concepts, an event storytelling company based in Atlanta, GA has officially relaunched their brand as a creative services agency under the name The SOA Brand. For one week, The SOA Brand will celebrate this relaunch with a slew of festivities and cultivated experiences.

The SOA Brand, specializing in telling compelling stories through visual design, creative strategy, and cultivated experiences, has engineered a week brimming with one of a kind experiences. The SOA Brand owner and Chief Storyteller, Shawntel Asemota White made this decision to offer more competitive and comprehensive services.

From Monday, February 3rd to Sunday, February 9th,  The SOA Brand invites all of Atlanta to participate in a week full of workshops, interactive engagement, service and events. “We are storytellers and we set out to create the stories that people will want to incorporate into their life’s stories,” says Chief Storyteller, Shawntel White.

Schedule of Events:
Monday, February 3rd:
#WhatsYourStory Digital Campaign with co-partners Creative Nuova. Focusing on the idea that stories are the experiences we encounter every day, The SOA Brand will be executing the multimedia campaign in two stages:

Influencers will share their story and start a digital conversation sharing their stories. All content will be driven back to The SOA Brand in which they will launch their first eBook, entitled, “What’s Your Story? A Guide to Creating an Amazing Brand Story.”
Seven visuals will be dropped each day of the campaign sharing a new story every day. Creative Direction- The SOA Brand; Produced by Creative Nuova.

Tuesday, February 4th: What’s Brand Your Story?” workshop. Hosted  at Opportunity Hub, a diverse co-working space housed in the illustrious 200 Peachtree from 6:30PM-8:30PM. This workshop is co-sponsored by Pearlio, Soukle, and Creative Nuova. Opportunity Hub is located at 200 Peachtree NW, Suite 206 Atlanta, GA 30303. To register please click

Wednesday, February 5th, owner of The SOA Brand, Shawntel Asemota White has the honor to return to her alma mater, the University of Georgia to speak to Grady College students in the Advertising program about branding, entrepreneurship, and inspiration for life after college.

Thursday, February 6th, partnering with Tiara LaRae Johnson, owner of TLJ Headlines, a strategic innovation firm, the two entrepreneurial women will be sharing their advice and empowering the youth at the YMCA Youth Development Center in “Millennial Motivation,” providing students with the tools they need to turn their ideas and concepts into brands and companies.

Friday, February 7th, The SOA Brand invites friends, clients, and supporters to take the time to volunteer, give back to their community and pay it forward. Share your adventures by using the hashtag '#WhatsYourStory.'

Saturday, February 8th : The official launch party for The SOA Brand takes place at Cascade Family Roller Rink from 7:30PM-11:30PM, famous from the major motion picture, ATL with Atlanta artist TI. This event is produced in partnership with Experience Elegance Event Planning. It is open to the public, but guests are encouraged to register in order to take advantage of the $10 fee, which covers the cost of skate rental and food, while supplies last. Cascade Family Roller Rink is located at 3335 Martin Luther King Jr. Dr. SW Atlanta, GA 30331.

Guests can register here: This event is also the birthday celebration for The SOA Brand’s owner and Chief Storyteller, Shawntel Asemota White.

Sunday, February 9th :Shawntel Asemota White and founder of Pledge to be Bella, a women’s empowerment organization, Diamonde Williamson, will be hosting a private ladies only brunch they've entitled, Inspired Conversations. The ladies have partnered to invite 30 ladies to an afternoon of delicious food, delectable drinks, and inspiring conversation.

For more information on The SOA Brand and sponsorship opportunities including: product placement, event buy-in and launch week buy-in, and donations, please contact Shawntel White directly at or call (678)379-9781.

The SOA Brand Launch Week Partnerships:

- Creative Nuova partners with The SOA Brand #WhatsYourStory digital campaign
- In partnership with Opportunity Hub (OHub), Pearlio, Soukle, and Creative Nuova will offer branding advice and offer giveaways to patrons
- TLJHeadlines, a strategic innovation firm partners with The SOA Brand for Millennial Motivation at the YMCA Youth Development Center
- Experience Elegance Event Planning and Sweet & Southern partners with The SOA Brand for the official launch party

Links to Events
What's Your Story Branding Workshop -
Official Launch Party @Cascade -

Join the Conversation
On social media? Follow our story on social media, @thesoabrand and share your story using #WhatsYourStory!

Official Launch Week Images
#WhatsYourStory promo 4 -

Launch week poster -

About The SOA Brand:
The SOA Brand is a creative services agency in Atlanta, GA that tells stories through visual design, creative strategy & consulting, and cultivated experiences by creating opportunities for people to connect with people and brands to connect with people, sharing their stories.

About Creative Nuova:
Creative Nuova is a digital media boutique that creates social content for the industries of fashion, music, photography, and film. Founded in Atlanta – Creative Nuova bridges contemporary culture and is an incubator for nurturing creativity and supporting partnerships with start-up visionary talent and innovative brands.

Jauntel Taffe
PR Assistant

For interviews with Shawntel Asemota White
Olivia Walker
Brand Manager | Publicist

Media Contact
The SOA Brand
Email:*** Email Verified
Tags:Launch, Branding, Company Launching, Rebranding, Public Relations
Industry:Event, Marketing
Location:Atlanta - Georgia - United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
The SOA Brand PRs
Trending News
Top Daily News
Top Weekly News

Like PRLog?
Click to Share