Squat Strap® Airing on Discovery Channel's BILLY BOB'S GAGS TO RICHES

Jan. 23, 2014 - PRLog -- A love of storytelling – to educate, to enlighten and to entertain – is as old as mankind itself. Along with an innate sense of curiosity, it is one of the defining characteristics we share as human beings, across borders and languages around the globe. It also is at the core of Discovery Channel’s mission, and has been since the company’s inception.  As technology evolves and economies ebb and flow, our worldwide fascination with great stories remains as strong as ever, and Discovery’s underlying focus also remains the same: delivering great stories and compelling characters that ignite curiosity and deliver the thrill of discovery.  Their newest show Discovery Channel's BILLY BOB'S GAGS TO RICHES premiering Tuesday, January 28 at 10 PM ET/PT  takes pitches from hopeful inventors who are trying to cash in on their own crazy ideas.  Each inventor will tell their story to Jonah White of  Discovery Channel's BILLY BOB'S GAGS TO RICHES.

Jonah White, novelty king and owner of Billy Bob World in Hardin, Illinois – a place where redneck inventors can pitch their best ideas in hopes of striking it rich.  After building an empire on his own invention - fake hillbilly buck teeth - Jonah has accomplished the America dream, creating a booming business with over 300-products sold throughout the world. Now, redneck inventors from all over are coming to Billy Bob World to pitch Jonah their own outrageous ideas for a piece of the pie.   Jonah is always on the lookout for the next big, million dollar idea, but he doesn’t do it alone - he utilizes his ‘Redneck Think Tank’ to test, develop and come up with new products. From cowboy sandals, redneck pumpkin teeth and a gun toilet plunger, Jonah is constantly taking pitches from hopeful inventors who are trying to cash in on their own crazy ideas but the negotiations can get pretty intense and in the end, Jonah could make some lucky inventors rich, or send them back to the drawing board.

“Our publicist, Tina Janke, sent us the Casting Call/PR Lead seeking backyard inventors with wacky, crazy, or groundbreaking inventions,” states Beth Hallett co-owner of SquatMonkey.com.  “We pitched our Squat Strap and Jonah White loved it and invited us to film in Illinois.”    “And the rest is history”, says John Hallett co-owner of SquatMonkey.com.

Discovery Channel's BILLY BOB'S GAGS TO RICHES show will expose Squat Strap’s invention to redneck campers.  Each year there are over 13 million people that go camping around the world.  Eighty-four percent of camping participants participate in multiple outdoor activities such as hiking, canoeing, climbing, fishing, boating, mountain biking, hunting, swimming, or kayaking, and with it camping has its challenges like heeding Mother Nature’s call.

There are no toilets in the woods, so while it may be easy for bears, it can be a problem for humans. Now there is a new invention that makes going to the bathroom easier, the new Squat Strap offers comfort and convenience when it comes to bathroom fundamentals. What is a Squat Strap? It is a simple device that takes the pain out of going to the bathroom when there isn't a toilet around. The Squat Strap is a lightweight, foldable polypropylene strap made of recyclable material that comes equipped with a carabiner. The strap loops around the lower back and then around a tree or rock. With the leverage of the tree/rock you are able to lean back into a more natural position instead of trying to squat the old-fashioned way. The strap also allows you to stay higher off the ground, protecting from the potential threats of poison oak or ivy.  The Squat Strap is simple but will not fail to amaze in the comfort department. Not only is the Squat Strap pioneering in its use as a bathroom aid, it can also be used to bundle and carry firewood or hoist packs up into trees to keep critters away.  With the unbelievable 4 oz. weight of the strap and its plethora of uses, versatility and packability are Squat Strap's middle names.

The Squat Strap®, at $19.95 USD, makes hygiene the least of your outdoor worries.  Made of a 1 ½ inch by 8 foot polypropylene webbing gives the Squat Strap® incredible strength supporting up to 700 pounds and weighs a mere four ounces.   Originally designed for use around a tree or other stable object, the Squat Strap® holds adults and children in the right stance to pee or poop comfortably and safely.

About Squat Strap®
Squat Strap® is the brainchild of inventors and entrepreneurs, Beth & John Hallett.  Their passion of everything outdoors including hiking, camping and kayaking inspired them to help minimize human foot print in the wild and alleviate the fear and inconvenience of pooping and peeing in the great outdoors.  Spurred on by their friends and family, they formed Hallettco LLC and began to design prototypes to solve this problem.  The patented Squat Strap® design gives people stability in uneven terrain, safety for skin from coming into contact with the environment, and strength to support a person and their gear or pack.  To learn more about Hallettco and the Squat Strap® please visit, www.squatmonkey.com.

BILLY BOB’S GAGS TO RICHES  is produced for Discovery Channel by Asylum Entertainment.  For Discovery Channel, the Executive Producer is David Pritikin. For Asylum Entertainment, Executive Producers are Steve Michaels, Jonathan Koch and James Gutierrez.

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, 45 languages, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, Science and technology, exploration, adventure, HISTORY and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com