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The Inaugural 2014 Issue of Rancho Mirage Magazine Features IndiGO Auto Group CEO Todd Blue
The article features Mr. Blue’s lifelong fascination with the automotive industry and his new Desert European Motorcars Dealership in Palm Springs, CA
By: Emily Trogdon
In the article, writer Carolyn Patten highlights Mr. Blue’s lifelong fascination with the automotive industry, which began as a preteen reading Automotive News during trips with his father to buy scrap metal from auto assembly and parts-stamping plants. Patten details Mr. Blue’s entrée into the car collector business, utilizing his personal postwar European sports car collection to launch indiGO Classic Cars in 2007. He purchased Porsche of North Houston in 2010, followed by Lamborghini Houston in 2011.
Mr. Blue stated, “We looked all over the country, seeking a new opportunity shortly after the Lamborghini acquisition. We felt this next step would be the most important one in our future.”
That next step came in August 2013 with the purchase of Desert European Motorcars, Southern California’s premier luxury automotive dealership. Located on Highway 111 in the heart of Rancho Mirage, California, the dealership is comprised of eight world-class automotive brands including Rolls-Royce, Bentley, Aston Martin, Jaguar, Land Rover, Porsche, Audi and Maserati.
“America is a car culture and there’s a huge culture in the desert,” the article quoted Mr. Blue. “The opportunity to associate with this many brands, and in such a special community as Rancho Mirage – it can’t be duplicated.”