Buick Earns Title of 2013 Luxury Auto Brand of the Year for Advertising | McElveen Automotive

Jan. 15, 2014 - PRLog -- CHARLESTON, SOUTH CAROLINA —Buick and its agencies know how to come up with a creative and innovative advertising campaign, and the automaker was recently rewarded for that. Buick was named the 2013 Luxury Auto Brand of the Year by Ace Metrix!

Each year, Ace Metrix awards brands for their ad creative effectiveness based on viewer reaction to national ads on television.

“Buick took the Luxury Auto category – winning with a steady cadence of clever ads that focused on technology, performance and value. They edged out Mercedes and BMW for the top spot,” said Toula V. Thomas, director, insights & analytics at Ace Metrix.

One of the automaker’s ads, “Landing,” which promoted the popular Buick Enclave, earned the highest score of luxury or non-luxury automotive ads since Ace began testing in 2009.

Customers who would like to find out more about the entire lineup of Buick vehicles can visit the McElveen Auto Group and McElveen Buick GMC today!

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