Bora Health launches personal alarms business in the UK; following huge success in Australia

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* Medical Alarm
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* Elderly Sos

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* Wirral - Cheshire - UK

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WIRRAL, U.K. - Jan. 11, 2014 - PRLog -- Bora Health Limited, today announced the launch of its UK personal alarms and independent living website. The SureSafe Alarms website aims  to raise awareness of the increasing challenge facing an ageing population of maintaining affordable, independent living by sharing information and solutions for people of all financial means.  Its flagship product – the SureSafe Personal Emergency Call System, an exclusive Bora Health personal alarm for the elderly, is only available here.

Bora Health began life in Australia in early 2012 and has gone from strength to strength from there. Community minded entrepreneurs Joel Groth, a native Australian, and English expat Daniel Westhead saw the need for the business community to step up to the increasing challenge facing many Western countries – that of an ageing population without the means to support themselves in their senior years.

“And it is an increasing problem.” said Joel “considering the Australian Bureau of Statistics predicts that by 2041 one in five people will be over 65 and 7% of the population will be aged over 80 it is clear to see that we need to address this, and we need to address it now. The UK is in the exact same position so when we saw how people were benefiting from our services down under, we couldn’t with good conscience not offer our services to the UK”

The idea for Bora Health came about following the challenges Joel faced when caring for his grandmother after the passing of his grandfather. “There was very little information out there, and it was very difficult to know where to turn” Joel said. “Also, grandma did not have much money so we found most of the products and services advertised were way out of budget. I thought this was a really unfair way to be treating our parents and grandparents, and something needed to be done”.

Bora Health promotes inexpensive and easy-to-use products and services to a problem that more and more British families – including Joel’s – are experiencing: striking the right balance between the ability to maintain independent living and affordability. “We want independent living to be the right of everyone, not just those that can afford it” Joel added.

Factors such as the highly publicised Global Financial Crisis, the budget deficit and peoples pension age being pushed back have meant that every Britain has had to question how far the Government will be able to look after family or loved ones in the future.

“We used to be able to rely on the Government to look after us in our old age” said Bora Health co-Founder Daniel “But as we’ve seen happen in the US and Australia, as a greater proportion of the community reaches retirement, the increasing budget strain on the public sector purse means that the responsibility falls back on the individual and their family. The question is can everyone afford it?”


Bora Health is a British and Australian owned and operated community focused company, providing elderly Britain’s and their families with access to the information, products and services necessary to support affordable independent living. It is the exclusive authorised distributor of the SureSafe Personal Emergency Call System; a non-monitored (otherwise known as an auto-dialer or smart-dialer medical alarm), telephone personal alarm system for the elderly. Bora Health was founded in 2012 and is the exclusive approved personal alarms supplier to ASX listed aged care residential homes company Eureka Group Holdings Ltd. Bora Health also provides life saving alarms to numerous hospitals and Government facilities including pathology units and drug and alcohol outreach programs.

For more information, please see

Please also visit our Australian website, and our United States website

For more information on our UK launch, please contact Frank Westhead, UK Operations Manager.

0800 112 3201

Bora Health Limited
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Tags:Personal Alarm, Medical Alarm, Medical Alert, Panic Button, Elderly Sos
Industry:Electronics, Health
Location:Wirral - Cheshire - United Kingdom
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