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Journals segment account for 35.55 percent of the Global Medical Publishing Market:TechNavio Report
• Key Buying Criteria include Content Quality, Price, Variety, Multilingual Content
Although the market for printed journals is declining, the demand for digital journals is increasing. The main reason for this is the changing preference of consumers, who, with the rapid development of technology, are increasingly opting for digital content, which is forcing publishers to convert their existing books into e-books.
Journals are also having exceptional cash flows, with subscriptions and licensing generating the bulk of revenue in this market. The other sources of revenue in this market are from advertisements, reprints, and sponsored supplements. Medical communications in the form of advertising, supplements, and bulk reprints are contributing nearly 30-32 percent of the medical journal revenue. With the advent of digital journals, there has been a decrease in the revenue from print advertising, especially from pharma companies.
The Books, Online Services, Newsletters, Loose-leaf, and Directories are some of the other categories that are driving the growth of the Global Medical Publishing Market globally.
To determine the scenario for these vendors in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
If you are interested in more information on this topic and our upcoming research on Global Medical Publishing Market 2014-2018 (http://www.technavio.com/
TechNavio is a leading technology research and advisory company with a global coverage. We focus on emerging technology trends that can shape the market. We identify and explain these trends to our customers to help them take better decisions.
TechNavio models the trends using a mix of quantitative and qualitative tools in its proprietary research methodologies. We build forecasts across market segments and geographies based on the trends identified. These forecasts and analysis are used to help our customers identify new and existing opportunities in their markets. We also help customers assess their competitive position in a changing market scenario.
TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape of Global Medical Publishing Market. Our analysts obtain the information using a combination of the bottom-up and top-down approaches, besides using in-house market modeling tools. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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Founded in 2003, TechNavio has about 200 analysts globally. We cover more than 500 technologies across 80 countries. Our analysts are closely monitoring the market every day by talking to all the industry participants. We have proprietary databases that provide us with a complete perspective of the market. TechNavio develops over 2000 pieces of research deliverables every year.
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TechNavio Media Relations
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